How to research keywords for your seo strategy

HOW TO RESEARCH KEYWORDS FOR YOUR

SEO STRATEGY

COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.

2

Step 1: make a list of important, relevant topics based on what you know about your business.FIND AT LEAST 10 TOPIC BUCKETS

THAT ARE RELATED TO YOUR BUSINESS

THOSE TERMS SHOULD BE GENERICIT SHOULD BE RELEVANT TO YOUR

BUSINESS

11/29/2016


3

Step 2: fill in those topic buckets with keywords.

11/29/2016


4

Step 3: research related search terms.

11/29/2016


5

Step 4: check for a mix of head terms and long-tail keywords in each bucket.Step 5: see how competitors are ranking for these keywords.Step 6: use the google adwords keyword planner to cut down your keyword list.

11/29/2016


6

1.SEO keyword research is one of the most important, valuable, and high return activities in the SEO

2.Ranking for the right keywords can make or break your website.

3.By researching your market's keyword demand, you can learn which terms and phrases to target with SEO

11/29/2016


7

IT'S NOT ALWAYS ABOUT GETTING VISITORS TO YOUR SITE, BUT ABOUT GETTING THE RIGHT KIND OF VISITORS.

11/29/2016


8

WHAT IS A KEYWORD IN SEO?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.

11/29/2016


9

WHY KEYWORD RESEARCH IS IMPORTANT IN SEO?

1. Keyword research is fundamental to almost everything you do online.

2. Websites that rank highly on search always have the right keyword strategy.

11/29/2016


10

WHAT IS A KEYWORD RESEARCH?

Keyword research is the process of researching and choosing words and phrases that users will search for, that directly relate to your business, product or services.

11/29/2016


11

WHY GUESSING KEYWORDS CAN BE COSTLY AND DANGEROUS?1.Low traffic2.Low conversion rate3.Useless traffic4.Low search engine ranking5.Negative branding6.Revenue loss7.Losing the existing customers

11/29/2016


12

BASIC CONSIDERATIONS DURING

KEYWORD RESEARCH

11/29/2016


13

1) CREATING YOUR INITIAL LIST OF KEYWORDS

11/29/2016


14

2) STREAMLINE YOUR LIST USING A GOOD KEYWORD RESEARCH TOOL• Wordstream’s keyword tool (free)• Freshkey ($20 software)• Soovle (free)• Ubersuggest (free)• Search term/query reports (free)• Google keyword planner (free)• Competitor source code (free)• Adwords display planner (free)

11/29/2016


15

3) refine your shortlist using keyword suggestions4) be careful in using broad keywords5) use keyword research for specific products or services you offer7) maximize long tail keywords

11/29/2016


16

ASK YOURSELF... Is the keyword relevant to your website's content? Will searchers find what they are looking for on your site when they

search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational

goals? If the answer to all of these questions is a clear "yes!" Then go on…

11/29/2016


17

Search for the term/phrase in the major enginesUnderstanding which websites already rank for your keyword

gives you valuable insight into the competition, and also how hard it will be to rank for the given term.

Are there search advertisements running along the top and right-hand side of the organic results?

Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.

11/29/2016


18

Buy a sample campaign for the keyword at google adwords and/or bing adcenter If your website doesn't rank for the keyword, you can nonetheless

buy test traffic to see how well it converts. Ingoogle adwords, choose "exact match" and point the traffic to

the relevant page on your website. Track impressions and conversion rate over the course of at least

200-300 clicks.

11/29/2016

http://adwords.google.com/




19

Using the data you’ve collected, determine the exact value of each keywordFor example, assume your search ad generated 5,000 impressions in

one day, of which 100 visitors have come to your siteThree have converted for a total profit (not revenue!) Of rs.300. In this

case, a single visitor for that keyword is worth rs.3 to your business. Those 5,000 impressions in 24 hours could generate a click-through

rate of between 18-36% with a #1 ranking, which would mean 900-1800 visits per day, at rs.3 each, or between 10 to 20 lakhs rupees per year.

11/29/2016


20

Understanding the Long Tail of

Keyword Demand

11/29/2016


2111/29/2016


22

Contact usWeb: www.meritasdigitalmarketing.comEmail id: [email protected] Mobile: 944-899-5555Address: #761, Sri SaiRam Mansion,

Above Andhra bank, Beside Shanmukha

Restaurant, Near Marathahalli Bridge, Bangalore - 560037.11/29/20

16

Marketing

How to research keywords for your seo strategy