How does marketing affectcustomer value?

Suneel Anumolu

The Value Chainprimary activities

The Value Chainsupport activities

Pratt & Whitney employs cross functionalemployee teams tobuild its products, such as this4000 series aircraft engine

Core Business Processes

Market-sensing process New-offering realization process Customer acquisition process Customer relationship management process Fulfillment management process

Characteristics of Core Competencies

A source of competitive advantage Applications in a wide variety of markets Difficult to imitate

A Holistic Marketing Orientationand Customer Value