Allison Wahl, Director of Customer Success

PUT A RING ON ITHow digital media & publishing companies can drive

revenue by engaging email audiences for life

Thanks

Social is where you meet your audience. Email is where you build relationships and

engage.

PROVEN

RETURN ON INVESTMENT [DMA]

3800%EFFECTIVE

MORE EFFECTIVE THAN SOCIAL MEDIA

[McKinsey]

40xUBIQUITOU

S

OF ONLINE USERS WILL HAVE AN EMAIL ADDRESS BY 2019

[eMarketer]

90.9%

Today your audience expects more. If you’re not delivering something relevant to your readers when

they’re interested in hearing about it, they’re probably not even listening to you.

PERSONALIZEDRELEVANT

TIMELY

Email is not just your website repackaged.

It is its own channel. Don’t neglect it.

So how do you get started?

1. Define the goal & metricsMake sure you have a clear understanding of:

- What email is intended to drive- How this ties to revenue- What success looks like- Measuring ROI along the way

2. Know your audience

Make sure you’re capturing the right details and interests of your audience so you know who they are and can “speak” to them and optimize for engagement

3-5x

MORE SESSION TIME ON SITE

3. Curate the content

Your content creators are one of your biggest assets. Use email to give your writers a voice and create exclusive content for your audience.

15xROI REPORTED BY FOCUSING ON CUSTOMER RETENTION

4. Test everything (and iterate!)Test and optimize everything from subject lines to the fundamental way you present content. Make sure you have the tools that enable you to to test and iterate simply and quickly.

What’s next?

Earn your audience to expand your revenue

Increased personalization and relevant content leads to higher engagement. That will

ultimately lead to increased audience retention, consistent website traffic, and predictable revenue growth through email marketing.

ENGAGEMENT RETENTION REVENUE

To recap:1. Define your goals2. Know your audience3. Curate the content4. Test everything

To learn more please visit: campaignmonitor.com/publishing

Thank you!