MAGAZINE PUBLISHING COMPANIES

AS MEDIA RESEARCH

WHO IS BAUER MEDIA GROUP?• BAUER MEDIA GROUP IS EUROPE’S LARGEST PRIVATELY OWNED PUBLISHING

GROUP. THE GROUP IS A WORLDWIDE MEDIA EMPIRE OFFERING OVER 300 MAGAZINES IN 15 COUNTRIES, AS WELL AS ONLINE, TV AND RADIO STATIONS.

• IT IS FOCUSED MAINLY AROUND THE MEDIA INDUSTRY IN MAGAZINES AND RADIO. IT IS WIDELY RECOGNISED AND

REWARDING TO THOSE INVOLVED.

• THEY BUILD PERSONAL RELATIONSHIPS ENGAGING READERS AND LISTENERS. THEY ARE A HIGH ESTABLISHED COMPANY AND

RESPECTED IN THE MEDIA INDUSTRY.

BAUER MEDIA GROUP• TODAY, BAUER MEDIA SPANS OVER 80 INFLUENTIAL BRANDS IN WHICH COVERS

A DIVERSE RANGE OF INTERESTS.

• MUSIC MAGAZINES IN WHICH BAUER PUBLISHES INCLUDE; MOJO, Q AND

KERRANG! THESE ARE ALSO AVAILABLE ON TELEVISION AND IN SOME CASES

RADIO.

MOJO MAGAZINEHTTP://WWW.MOJO4MUSIC.COM/

• MOJO IS THE WORLDS LARGEST UK MUSIC MAGAZINE. MOJO READERS ARE OBSESSED WITH MUSIC. MOJO IS SEEN AS THE MUSIC EXPERT,  A CAREFULLY CRAFTED MUSICAL

ARCHIVE COVERING THE VERY BEST OF MUSIC ACROSS GENRES. FROM CLASSIC

AND MODERN ROCK, FOLK, SOUL, COUNTRY TO REGGAE, ELECTRONIC AND

EXPERIMENTAL. IT PREFERS TO CELEBRATE QUALITY OVER POPULARITY. IT IS A TRUSTED BRAND AND IS INVOLVED IN A MASS MARKET

EXPERIENCE.

• MOJO IS AIMED MORE AT A MALE AUDIENCE, THIS IS SHOWN IN THE

NRS STATICS IN 73.1 % OF READERS BEING MALE AND ONLY 26.9% BEING

FEMALE. THE MOST POPULAR AGE RANGE IS 45-55 WITH 28.8%

READERS, THE LEAST POPULAR AGE RANGE BEING IS 65+ WITH ONLY

2.5%. IN THE ABC1 PROFILE THERE IS A PERCENTAGE OF 59.5 READERS

FITTING INTO THIS CATEGORY.

‘MOJO is the only real decent music magazine left in the whole damn world!’ David Crosby of Crosby, Stills, Nash & Young

‘MOJO searches for soul and realness, that’s why I love that magazine so much’ Jack White, The White Stripes

KERRANG! MAGAZINEWWW.KERRANG.COM

• KERRANG! MUSIC MAGAZINE IS THE WORLDS LARGEST WEEKLY MUSIC MAGAZINE. KERRANG! HAS OVER 30 YEARS OF HERITAGE AND IS THE

BIGGEST MUSIC WEEKLY IN THE WORLD. KERRANG! REACHES MORE YOUNG READERS THAN ANY OTHER MUSIC MAGAZINE AND IS PERFECT FOR ADVERTISERS AROUND FILM,

GAMES, MOBILE TECHNOLOGY AND GOVERNMENT MESSAGES. KERRANG! IS THE ORIGINAL MULTIMEDIA PLATFORM BOASTING MAGAZINE, ONLINE, RADIO, K! AWARDS, K!

TOUR, AND K! PODCAS KERRANG! LOVES MUSIC AND ROCK IS THE MAIN GENRE USED.

• THE KERRANG! FEMALE TO MALE PERCENTAGE IS

ALMOST AT AN EQUILIBRIUM OF 45.3%

TO 54.7%. THE MAGAZINE IS AIMED AT

YOUNGER READERS AND THIS IS SHOWN BY THE

56.1% OF READERS BEING IN THE 15-24 AGE

GROUP. IN THE ABC1 CATEGORY THERE IS 51%

OF READERS.

“Kerrang! takes its readers into the heads, hearts and lives of the people who make rock music. It creates emotional connections.”James McMahon – Editor

Kerrang! scores 69% for Influence

Q MAGAZINEHTTP://WWW.QTHEMUSIC.COM/

• FOCUSES ON THE GENRE – ROCK ‘N’ ROLL. SINCE ITS LAUNCH IN 1986 IT HAS PAINSTAKINGLY BUILT AN INTERNATIONAL

REPUTATION FOR QUALITY AMONGST FANS, STARS AND THE MUSIC INDUSTRY.

WITH WORLD-BEATING EXCLUSIVES, DEFINITIVE ALBUM REVIEWS,

OUTSTANDING PRODUCTION VALUES AND AN INIMITABLE SENSE OF HUMOUR, Q

SHAPES MUSIC IN THE UK AND BEYOND. Q IS ABOUT QUALITY AND CHARACTER.

• THE GENDER RATIO FOR THIS MAGAZINE IS HIGHER FOR MEN THEN WOMEN. THERE

ARE 31.7% FEMALE READERS ALONGSIDE 68.3% MALE

READERS. THERE IS 70% OF AN ABC1 PROFILE OF

READERS. THE HIGHEST AGE GROUP OF READERS IS 15-24 WITH 35.5%. ONLY 1.4% OF

65+ READ Q.

Q voted magazine of the year at Record of the Day Music Journalism and

PRAwards 2012

Q is the magazine that brings music alive. It draws together

the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose of irreverence to create an unmissable widescreen picture of what’s really

happening in rock and roll right now.

SHOULD BAUER BE MY PUBLISHER?• IF I CHOOSE BAUER MEDIA GROUP TO PUBLISH MY MAGAZINE. I

WOULD BE PUBLISHED ALONGSIDE A MAJOR LIST OF WELL-KNOWN MUSIC MAGAZINES AND I WOULD GET RECOGNIZED IMMEDIATELY

THROUGH ADVERTISEMENT. THIS WOULD BE GOOD AND SUCCESSFUL BECAUSE MY READERS WOULD INCREASE AS MORE PEOPLE BUY THE

MAGAZINE INCREASING SALES, MORE MONEY WOULD BE GAINED. HOWEVER, SALARIES WOULD HAVE TO BE GIVEN TO THE WHOLE

COMPANY WHOM WOULD BE LARGE INCLUDING DIRECTORS FROM A VARIETY OF AREAS. IT WOULD BE AVAILABLE TO FIFTEEN DIFFERENT COUNTRIES MAKING THE AUDIENCE OF THE MAGAZINE WORLDWIDE.

IT WOULD DRAW MY MUSIC MAGAZINE LOTS OF ATTENTION!

• BAUER WOULD HELP MY MUSIC MAGAZINE GROW BECAUSE THEY HAVE EXPERIENCE IN HELPING WITH ADVERTISEMENT GAINING

READERS FOR MY NEW MUSIC MAGAZINE THEY ALSO HAVE MANY LINKS SO THEY COULD ESTABLISH MY MAGAZINE INSTANTLY INTO

THE MEDIA WORLD.

IPC MEDIA - TIME INC• IPC IS ANOTHER BIG PUBLISHING BRAND FOR MAGAZINES. IT IS ALSO CALLED TIME INC…

• IT IS ONE OF THE LARGEST BRANDED MEDIA COMPANIES IN THE WORLD REACHING MORE THAN 130 MILLION

PEOPLE EACH MONTH ACROSS MULTIPLE PLATFORMS.

• IT PUBLISHES THE POPULAR MUSIC MAGAZINE NME.

This company is another well-known publisher and if they published my music magazine then they would be able to help gain readers for me and make my magazine known. IPC/ Time Inc aren’t as big as Bauer magazine though and publish less music magazines this means they won’t have as much influence into the music media industry. This could end up reducing costs because the areas in which they are shipped may not be interested as they won’t have a target audience necessarily ready and this could cause problems.

INDEPENDENT MAGAZINE PUBLISHERS• ONE OF THE INDEPENDENT MAGAZINE PUBLISHERS IS ‘ VOLCANO PUBLISHING’

THEY PUBLISH ‘ SHINDIG! MAGAZINE’. THE INDEPENDENT PUBLISHING MAGAZINE ALLOWS AUTHORS TO PUBLISH NON-MAINSTREAM, IT IS ONLINE.

• ‘STACK MAGAZINES’ FINDS INDEPENDENT MAGAZINES FOR THE GENERAL PUBLIC HOWEVER THESE ARE SPECIFICALLY JUST FOR MUSIC, THEY ARE FOR GENERALLY EVERYTHING IN WHICH WOULD INTEREST.

The magazines these companies publish aren’t well-known however they still have quite a large audience for the magazines

being niche in the market. Overall, it would cost less money for the magazine.