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Content Marketing gets a bad rap sometimes. Thats because many marketers fail to see it in the big picture. This slide is a condensed version of the content marketing pipeline on a macro scale to help marketers remember the value of great content for the user and for the SERP
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CONTENTMARKETINGWORKS
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Create a greatpiece of content1 1 Create a great piece
of content with both conversion and seo objectives
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Promotethe content2
Promotethe content2
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3 Adjust content based on audience and data feedback
Sit back while viewers of your content convert into customers
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4 Create more optimized content and repeat this process until you deliver something that does resonate
Panic when you realize this isn’t happening
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People begin sharing your content on social media/building links
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Start spending inordinate amounts of money to promote the content, hoping that the incoming traffic will convert
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A small handful of those people are larger influencers and help to amplify your reach
6Conversions from the content still don’t happen6
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You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers.
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Contentmarketing
is the worst!
Because you’ve earned links and mentions from other sites, the overall authority of your site begins to rise
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You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers.
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Contentmarketing
is the worst!
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view the infographic
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You now start to rank higher in search results for converting keywords because of that higher authority.
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view the infographic
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You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers.
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Contentmarketing
is the worst!
When someone (a completely different audience in some cases) has a need for your product or service, and types in a query on Google you show up and they convert.
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