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OVC, Inc. specializing in online marketing for lawyers presents "How Does the Internet Work? How Can the Internet Benefit Attorneys?" For more information on how to market yourself as a law firm in Chicago, IL or across the country visit http://ovclawyermarketing.com or call Greg Wildman at (312) 953-3826.
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How Can the Internet Benefit Attorneys?
How Does the Internet Work?
Greg Wildman, PresidentPatti Baron Schreiber, Director of Marketing
OVCLawyerMarketing.com
Presented by OVC, Inc.
Using the Internet to Gain Clients
Agenda
What’s on the Internet for Attorneys?
Social Media & Reputation Management
Get Found by Search Engines
Pay Per Click
How to Get Your Website Noticed
Ways to Enhance Search Engine Optimization
Online Videos
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OVC, Inc.
• Websites
• Mobile Optimization
• Articles
• Blogs
• Inbound & Outbound Links
• Social Media
• Search Engines
What’s on the Internet for Attorneys?
How to Get Your Website Noticed
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Inbound Linking
Website Content
Search Engine Optimization
CorneliusLaw.com Sitemap
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1NOLO
OVC, Inc.
Mobile searches have grown 400% since 2010.
Mobile Website Optimization
How to Get Your Website Noticed
Simple Website Design
Impressed
Clients
Smartphone Compatibility
61% of smartphone users choose to call a business after a search while 59% actually visit the location of the business.
Impressed clients are more likely to share your content.
Mobile Website Optimization
How to Get Your Website Noticed
Before After
Keywords and Fresh Content Make a Difference
Get Found By Search Engines
Fresh Content
Keywords
1 2 Anderson & Associates, P.C. Blog
Title Tags and Meta Descriptions
Get Found By Search Engines
OVC, Inc.
Title TagsMeta Description
OVC, Inc.
It’s More Than Just a Website!
Ways to Enhance SEO
Stand out among your competitors and increase visibility.
Stand Out
Simple design, keywords, relevant content, and updating content frequently.
On Site Optimization
3Inbound links boost credibility with ads, social media, and directory partnerships.
Off Site Optimization
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Website BlogsKeywords & Relevant Content
Custom URL
Topics &Frequency
Get Your News Out There
Press Releases
Search Engine Optimization2nd Result
Custom URL
Pay Per ClickSearch Engine Ads
Videos for Your Website
Online Videos
OVC, Inc.
An online video on your website and on popular search engines like Google, Yahoo, Bing, and YouTube helps to distinguish who you are and allows people to get to know you on a more personal level.
Search Engine Optimization
Research has demonstrated that having video on your site (particularly product videos) makes visitor 65% more likely to convert in some form or another (source Wyn).
Client Conversion
Online video can also be played on mobile devices. By 2015, 2 billion people will have smartphones (source Bloomberg).
Mobile Views
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OVC, Inc.
Connect with Clients
Social Media
• Share blogs and valuable firm content
• Inbound links to increase SEO
• Interact with current and potential clients
Facebook Business Page
Social Media
Google Author Personal Profile
Social Media
Google Author Search Results
Social Media
OVC, Inc.
Personal Photo
Link to Website
OVC, Inc.
Reputation Management
• Customers search law firms on Google
• Customer reviews on these Google listings
• SEO, social media, pay-per-click, and local marketing are not the only options
• Collect positive reviews from clients
• Google+, Yellowpages, Bing, Yahoo, Yelp, and Yellowbook can improve rankings
Manage Your Online Appearance
Feedback Collection Website
Reputation Management
InternetReviews
Reviews on Firm Website
Reputation Management
InternetReviews
Find the Right Marketing Company for YouWhat if I Want to Hire Someone?
• Specializes in law firm marketing only and knows bar rules
• Industry knowledge and experience
• Understands the local market
• SEO knowledge with successful search results
• Maintains a positive track record with clients (testimonials)
• Partners with legal databases
• Not a proprietary
• Knowledge of how the Internet works
including social media, reputation management, behind the scenes SEO, and online video
• Vigilantly monitors search engine algorithm changes
• Observes and reports on clients’ site performance
• Updates websites included in a monthly contract
• Writes professional web content and blogs for specific legal industry.
Look for these attributes in a company…
Greg WildmanPresident(312) [email protected]
Questions? Please Contact UsOVCLawyerMarketing.com
Patti Baron SchreiberDirector of Marketing(630) [email protected]
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