HOW BRANDSCAN BENEFITFROM SUPER BOWL

by using social media

Jan Zajac CEO, Sotrender @janekzajac

Super bowl phenomenoN

3rd most watched single game

globally

Last game watched by 111m Americans

HUGE impact on marketing

industry

SUPER BOWL & SOCIAL MEDIA

almost everyone in the states watches super bowl

social media concentrate on this topic

great opportunity for raising brand awareness

It’s RISKYSocial media will be cluttered

Big companies also take part in the Super Bowl buzzing

The effects may be unsatisfactory

BUT STILL

IT’s WORTH TRYING

How to prepare for Super Bowl?

Think and take informed decisions

Think and take informed decisions

Think how Super Bowl fits your marketing strategy

Start buzzing early on

Think and take informed decisions

Think how Super Bowl fits your marketing strategy

Think and take informed decisions

Think how Super Bowl fits your marketing strategy

Start buzzing early on

Gather your forces

Think and take informed decisions

Think how Super Bowl fits your marketing strategy

Start buzzing early on

Gather your forces

Plan your content

Think and take informed decisions

Think how Super Bowl fits your marketing strategy

Start buzzing early on

Gather your forces

Plan your content

Decide on a budget

TIPS & TRICKS

ACT ON TIME!

Watch the game carefully

Watch the halftime show*

*mentioning artists & live updates can help PS. Katy Perry & Lenny Kravitz included this year

Engage in brand-to-brand

interaction

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Jan Zajac CEO, Sotrender @janekzajac