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Chiat\Day Off-White Paper
5 Ways Brands Brought Disruption to Super Bowl 51
01Disruption in insight: Household cleaning products
02Disruption in social: T-Mobile “Unlimited Moves” “Bag of Unlimited”
03Disruption in corporate storytelling: 84 Lumber “The Journey”
04Disruption in creative execution: Bai5
05Disruption in use of celebrity: Honda “Yearbooks”
One more thing: Disruption in product integration