5 Ways Brands Brought Disruption to Super Bowl 51

Chiat\Day Off-White Paper

5 Ways Brands Brought Disruption to Super Bowl 51

01Disruption in insight: Household cleaning products

02Disruption in social: T-Mobile “Unlimited Moves” “Bag of Unlimited”

03Disruption in corporate storytelling: 84 Lumber “The Journey”

04Disruption in creative execution: Bai5

05Disruption in use of celebrity: Honda “Yearbooks”

One more thing: Disruption in product integration

http://www.businessinsider.com/super-bowl-ad-price-cost-2017-2

http://www.businessinsider.com/super-bowl-ad-price-cost-2017-2

https://www.youtube.com/watch?v=yetFk7QoSck

https://www.youtube.com/watch?v=N-DtNm3zK_o

http://www.businessinsider.com/coke-pre-game-america-the-beautiful-super-bowl-ad-has-aired-before-2017-2

https://www.youtube.com/watch?v=J0Uk6ctu7nI

https://www.youtube.com/watch?v=HtBZvl7dIu4

https://www.youtube.com/watch?v=BH2bCJ5xm9I

https://www.youtube.com/watch?v=Kg5FeR_aRsg

https://www.youtube.com/watch?v=P7n-GxJBw1k

https://www.youtube.com/watch?v=G6u10YPk_34

http://chicago.suntimes.com/news/ad-agency-explains-controversial-wall-super-bowl-ad/

https://www.youtube.com/watch?v=HhtHflDrnAU

http://www.tbwachiatdayny.com/

http://www.tbwachiatdayny.com/

https://www.youtube.com/watch?v=GDzMxlw2Fgo

https://www.youtube.com/watch?v=SZeKTIWgUfM

https://www.youtube.com/watch?v=xT85CFxs-lM

https://www.youtube.com/watch?v=rgOTtAJyMc4

http://mashable.com/2017/02/05/justin-bieber-super-bowl-six-flags/?utm_cid=hp-h-3#zz9Q1w8Vuiq5

http://www.theverge.com/2017/2/5/14514718/t-mobile-super-bowl-ad-snoop-dogg-martha-stewart

http://mashable.com/2017/02/06/super-bowl-cell-company-bdsm/

http://www.vox.com/culture/2017/2/5/14518244/84-lumber-super-bowl-commercial




https://en.wikipedia.org/wiki/Earworm

https://en.wikipedia.org/wiki/Earworm

https://www.youtube.com/watch?v=HvU2CdzPQf8

https://www.youtube.com/watch?v=t7XMvq3NLTU

https://www.youtube.com/watch?v=f06ng5cII8o

https://twitter.com/MagicJohnson/status/827199278695149568

https://twitter.com/MissyElliott/status/827922934777905152

https://twitter.com/MissyElliott/status/827922934777905152

https://twitter.com/jimmykimmel/status/827248082005790721

https://twitter.com/violadavis/status/827186184803672064

https://twitter.com/search?src=typd&q=%23PowerOfDreams

https://twitter.com/search?src=typd&q=%23PowerOfDreams

https://twitter.com/search?q=%23HondaPartner&src=tyah

https://techcrunch.com/2017/02/05/intel-powered-the-drones-during-lady-gagas-super-bowl-halftime-show/

http://mashable.com/2017/02/05/drones-lady-gaga-super-bowl/

https://techcrunch.com/2017/02/05/intel-powered-the-drones-during-lady-gagas-super-bowl-halftime-show/

https://www.wired.com/2017/02/lady-gaga-halftime-show-drones/

https://www.youtube.com/watch?v=nTw7eten1no

Marketing

5 Ways Brands Brought Disruption to Super Bowl 51