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Presentation proposal for live event.
Citation preview
November 21-23, 2014
Presented By
Overview!
• Entering Year 2!!
• Produced by AEG Live, the world wide leader in festival production & promotion!!
• Partnered with Greater Fort Lauderdale Convention & Visitors Bureau and Donahue Entertainment!!
• Focus on the continuation of using live music as a strategy of driving tourism and hotel room nights to the Fort Lauderdale beaches!!
• Year 2 continues to build upon Fort Lauderdale's reputation as THE emerging live music market in South Florida
November 21-23, 2014
Year 1November 21-23, 2014
Lyle Lovett Huey Lewis Jason Isbell Indigo Girls
Holly WilliamsMatt KearneyRobert Randolph
Lee DeWyze Andrew Ripp
Sponsors: Year 1November 21-23, 2014
November 21-23, 2014
Event PositioningNovember 21-23, 2014
• INTIMATE!• Up close and personal interactions with artists!• Private/VIP access, dining & club opportunities, yacht “house” concerts!
!• ECLECTIC!
• Produce a uniquely local experience with intentionally selected music, vendors and sponsors!
!• WATERFRONT!
• Music on the water: A WINNING COMBINATION!
!• BRANDS!
• One-of-a-kind, engaging interactions with sponsors brands!
!!
Target Audience ProfileNovember 21-23, 2014
• 35-54, Married, $75+ HH income!!
• Sophisticated, socially plugged in!!
• Early adopter of digital media and music discovery!!
• Music lovers, loyal to bands/groups for 20+ years!!
• Above average discretionary income to spend on high dollar VIP experiences
Festival DetailsNovember 21-23, 2014
!• Friday night VIP Yacht “house” concerts & Saturday/Sunday beach festival!!
• Up to 20 artists!!
• 5,000 Daily Attendance (10,000 total projected attendance)!!
• Festival will take place on Fort Lauderdale ocean front beaches!!
• Produced in partnership with Greater Fort Lauderdale CVB!!
• Multiple year deals available (Lauderdale Live is a 3 year festival)!!!
Target ArtistsNovember 21-23, 2014
AEG’s extensive market knowledge and relationships will be used to book the best and most relevant !music acts that get airplay on key radio stations and are staples of the South Florida live music culture
Lauderdale Live 2014 Marketing!* Full details available in Appendix A November 21-23, 2014
RADIO!• Paid & promotion campaigns in markets throughout Florida!• Standard giveaways + ability for radio to bring in 3rd party clients for “staycation”/vacations!
TV!• Targeted network & cable schedules in South Florida including local news, Today, GMA, Tonight Show, Modern
Family, Food Network, ESPN, Bravo and Lifetime!PRINT!• Sun-Sentinel, New-Times (full run), PR outreach to all papers including Miami Herald and Palm Beach Post!
ONLINE!• Facebook, Twitter, Google ads and remarketing, Sun-Sentinel.com, Pandora, Spotify!
TICKET PARTNERS!• AEG Live e-blasts, AMEX presale, Living Social, ticketing vendor (Ticketmaster or Front Gate databases)!
OUTDOOR!• Clear Channel outdoor digital billboards, Downtown Fort Lauderdale lamp posts etc, transit and aerial advertising!
STREET!• Central + South Florida teams to distribute posters, flyers, promo items in bars & restaurants!• College campuses!
WEBSITE!• Re-design current website
November 21-23, 2014
Obst
Mud
Cou
Tent
Port
Tabchai
0 ft.60 ft.
100 ft.200 ft.
OCEAN
Kids
Playground
Rest
Room
s3' Wall
Talent Access
from S
heraton
NS
EW
BA
HIA
MA
R –
Double Tree B
ridgeVIP and EVENT Parking
Access
First Aid
Lost and Found
Entrance to Festival Area
Walker Line U
p
Photo O
p
Site space Limit line
KEEP CLEAR
Wall
Top Fundraising Team
Club
STAGE
Audio
Audio
Alcohol Tickets and M
erch(service from
beach)
Refer
Truck
Gen
ICE
Existing Fence
A1A – Sea Breeze Blvd
Existing Fence
FIRE LANE - KEEP CLEAR
FIRE LANE - KEEP CLEAR
Walkers to Route
Start and
Finish Line
Command
FIRE LANE - KEEP CLEAR
Beach sitting
and viewing
area
14' Curbed
Access
FIRE LANE - KEEP CLEAR
33
34
GEN
Dumpster
ATM
Aids Health Care
Sunserve
Minority Developm
ent and Empowerm
ent Inc.
Pride Center and Equality Park
The League Against AIDS
The Village South
Latinos Salud
Broward House
(walkw
ay –Keep clear)
3' Wall
3' Wall
Quick
Change
10
TALENT DROP AREA –KEEP CLEAR
3
FOOD
FOOD
Alcohol tickets/M
erch
ICE
25KV
AG
enerator
100 KV
A
Generator
Hydration
5
Volunteer -Info
4
PRO
POSED
ATM37
38
Alcohol
Pedestrian walkway
Pedestrian walkway
Gam
e A
rea
30
23
Pedestrian walkway
1 11 1Registration
SQ
UA
RE
FOO
TAG
E O
F FEN
CE
D A
REA:
Beach area = 166K sq ft.P
arking lot = 94K sq ft.
Total = 260K sq ft.
260K sq ft. = 6 A
cres
2
1
The data in this document incorporates
proprietary rights of Event 360. A
ny party accepting this docum
ent does so in confidence and agrees that it shall not be
duplicated in whole or in part, nor disclosed
to others without the express w
ritten perm
ission of Event 360.
TITLESH
OW
DATE
VENU
E
DR
AWIN
G /
DATE
FILE NAM
E
JOB #
SCALE
DR
AWN
BY
Sunday, M
arch 24th , 2013
Fort Lauderdale –South B
eachTBD
1" = 103.5'
R. W
inquest
V18–
03-21-13 (vs5)
Site Layout –Festival Area
Florida Aids Walk
205 N. M
ichigan Ave.
Suite 2640
Chicago, IL 60601773-247-5360
VIP and EVENT Parking
Fire Access=8'
Fire A
ccess=20'
Fire A
ccess=8'
Shuttle Entrance
Sound
GG
G 24
VIP G
4500 Watt H
onda W
hisper Gen.
Condom
nation Trailer
FOOD
Dumpster
MO
BILE
TES
TING
3000 Watt H
onda W
hisper Gen.
Alcohol Blended/Beer
Keep C
lear
Keep C
lear
Keep C
lear Keep
Clear
3000 Watt H
onda W
hisper Gen.
20
25
2627
29
14
Mixed Drinks / Beer
Check
Clear
Channel
(Has their ow
n tent)
21
22Top
Fundraiser
Starbucks –AM
ON
LY
28
Sun Sentinel
SFGN (Sout Florida G
ay News)
AHF Pharmacy
AHF PHP
67
89
1011
1213
Condomnation
1819
1716
15
Sound
31
10 H10 H
10 H
32
Media
stage
Keep C
lear
36VIP PJ
Prize
pick upFOOD
Keep C
lear
Security R
est 35
FOOD
Shuttle Staging
Main E
ntrance for E
vent V
ehicles and S
huttle Exit
MARINA
Proposed Festival Grounds
Grant Request and ImpactNovember 21-23, 2014
!!
Grant request: [ CLIENT CONFIDENTIAL ]!!Impact on Beach Business Improvement District:!
• 10,000 visitors on the beach, in local shops and restaurants!• New, out of town music fans will come to Greater Fort Lauderdale and discover the area!• Proximity of hotels in walking distance from beach will drive room nights!• Grant dollars will go towards costs of infrastructure:!
• Staging, fencing, security, Police, City services, parking!• Hours of operation are conducive to local businesses before each days events
Summary
November 21-23, 2014
The AEG Lauderdale Live plan for!
music, partners, attendees and LOCATION !
is a winning formula for the business improvement district!
and city of Fort Lauderdale.
November 21-23, 2014
THANK YOU!
Appendix A: Lauderdale Live 2014 Marketing Plan!!November 21-23, 2014
RADIO (focus to narrow once artist line-up is finalized)!!!!!!!!!TV (focus to narrow once artist line-up is finalized)!!!!!!!!!PRINT!!!!!!!!!ONLINE!!!!!!!
ADDITIONAL METHODS OF SELLING TICKETS!!!!!!!!!OUTDOOR!!!!!!!!!STREET!!!!!!!!!WEBSITE!