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#LEADHBCU
10:00-11:00a Concurrent Sessions A> Branding’s Role in Increasing Enrollment (Jeanne Frazer, a founder of HBCUgrow)
WIFI = TSU (no PW)
Branding’s Role in Increasing Enrollment
:Jeanne Frazer
President of vitalink®
Branding Expert, Speaker + Author, Cancer SurvivorTop 50 Entrepreneur, Mover & Shaker – Business Leader MediaTM
A Founding Partner of HBCUgrow
A service of vitalink®, AndiSites + Universal
We help HBCUs make the most of their website, brand, and marketing campaigns.
A great brand is like gold …or green (100 = $1M)!
A service of vitalink®
2016Google Reports:
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1. Dixie State University (issues)2. Illinois Tech3. University of New Mexico4. University of St Thomas5. University of Akron (under fire)6. Kent State7. University of Arkansas at Little Rock8. Wright State University (rejected)9. Mount St. Mary’s10. Arkansas State University11. University of Vermont12. Missouri State13. Michigan Technological Univ (1st rebrand)14. Durham University (licensing issues)15. College Isle of Man (UCM)16. Mississippi State University17. Canadian Universities Governing Body18. University of Nebraska Lincoln19. Ohio Polytechnic (attempt)20. Detroit Mercy
21. Towson University22. University of North New Mexico23. Murray State24. UNC Housing25. Apple University Village26. University of Mobile27. University of Houston28. University of Mobile29. Augusta University30. Cleveland Clinic University Hospital31. University of Houston32. University at Buffalo Stadium33. Univ of Nevada, Reno School of Medicine34. Oxford University Innovation35. DeVry36. Grand State University37. Temple University38. North Dakota State University39. Minnesota College & University System40. University Afghan
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Staying relevant
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Increasing enrollment in today’s
environment often means updating
your brand platform to meet the
changing needs of students.
Pop Quiz:
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The Key to Getting it Right
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Research
Engaging Stakeholders
Gaining Buy-In + Champions
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Students Adult Learners Alumni Business Faculty, Staff
Stakeholder EngagementListening sessions help create buy-in
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A service of vitalink®
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1,830 Facebook LikesThe
Champions…
Their Perception is YOUR REALITY
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Pop Quiz:
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Value must be real
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“Jackson State in the Midst of All-Time Great HBCU Branding Campaign” ~ HBCU DigestFastest growing HBCU in the country.
8,819 to 9,802 | 983 students $9.8M
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Marketing +Enrollment Management
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Why working together + creating
consistent campaigns builds better results
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http://www.vitalinkweb.com/portfolio/
Success Formula
…it’s that simpleA service of vitalink®
REACH
FREQUENCY
QUALITY of MESSAGE
Branding’s Role in Increasing Enrollment
A service of vitalink®
Today’s Session:
> Staying relevant
> Role of research + engagement
> Marketing + enrollment management
Will you
LEAD or
follow?
Questions?Contact Info:
Jeanne [email protected]/in/jeannefrazer
919.850.0605 o | 919.608.7912 m
A Founding Partner of HBCUgrow
Presentation hbcugrow.com/2016ppt
#LEADHBCU
11:10-12:10p Concurrent Sessions B> Integrated Marketing Strategies to Increase Enrollment without Busting Your Budget (Don Bean) - 002> It Started with a Hashtag (Asia Johnson, Charlene Balewa, FAMU) - 003
Learning Resource Center
WIFI = TSU (no PW)
