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INSTRUCTIONS: 1) Learn the OBJECTIVE and TARGET MARKET

2) Understand the mediums

3) Don’t pvr through the commercial

4) Monkey around with guerilla advertising

5) Get in the game with In-Game Marketing

6) Be active with interactive marketing

7) Reverse gender stereotypes with public relations

8) Crunch some financial numbers

THE mediums

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THE CREATIVE

Guerilla Ads

increasing brand awareness And

engaging

The target audience

tHREE DIMENSIONAL billboards

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PURPOSE: Garner Attention

Transit media

PRODUCT PLACEMENT

The Concept

• The city is the game board

• The people are the game pieces

• Scan for your next move

Experiential Marketing

ONE MONTH BUILD UP FOR HYPE

TWO WEEK RUN TIME IN

THE MONTH OF JULY

INTEGRATED WITH SOCIAL MEDIA:

#MONOPOLYMTL

COMMUNITY CHEST & CHANCE = PRIZES AND GIVEAWAYS

INCREASE BRAND AWARENESS AND DRAW PLAYERS TO

HASBRO GAME NIGHT FACEBOOK PAGE PRIOR

TO THE HOLIDAY SEASON

66% of youth felt pressure to

conform

31% of boys felt a

women's most important

role is to cook

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Source: Euromonitor International. (2012). Hasbro inc. in toys and games (world). Retrieved March

30,2013 from Passport GMID.

TV 21%

Online ads 20%

PR 8%

Monopoly Event 32%

Web Design 3%

Billboards and Guerilla ads

16%

Viral Media Brand

Awareness

Distinctive Campaign

Network Externalities

Before we Say

Good-bye...

Thank you! Any

Questions?