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From Beautifying Marketing to Revenue Marketing. The MarTech Way.

From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

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Page 1: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

From Beautifying Marketing to Revenue Marketing. The MarTech Way.

Page 2: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

Creative Team

Management

Websites Management

Marketing Collateral

Production

Content Curation

Process Design

Data Curation MarTech & AdTech Measurement

Page 3: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

year by year

Growing

20% purely

B2B

offices 30+

Page 4: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk
Page 5: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk
Page 6: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk
Page 7: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

People fail to recognize their own lack of skill At the same time they recognize and acknowledge their own lack of skill only after they are exposed to training for that skill

THE DUNNING–KRUGER EFFECT

Page 8: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk
Page 9: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk
Page 10: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

UA

Marketo

CMS

Hootsuite

DAM

IPC

Page 11: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

“How many leaflets you have produced for the automotive line of business in the last 30 days, and at what cost?”

DATA WAREHOUSE

Page 12: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

JIRA

Page 13: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

External Internal Media

Task1 20h 5h $2,000

Task2 12h 12h $1,200

Task3 80h 12h $5,000

Task4 100h 20h $15,000

Task5 33h 3h $3,000

Task6 12h 12h $4,500

Task7 6h 20h $2,000

Page 14: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk
Page 15: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

?$ – NO – 2Y

Page 16: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

LEADERSHIP RECRUITMENT EDUCATION

Page 17: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

Thank you

Page 18: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

www.martechconf.com