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In the last 10 years, several multibillion dollar companies have emerged with virtually no traditional marketing. These slides highlight the key growth hacking tactics that these companies are using. They then explain how you can adopt the processes and team to discover transformative growth levers for your business.
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@seanellis
Growth HackingThe Human Operating System for
Marketing Technology
Sean Ellis Aug 20th 2014CEO of Qualaroo, GrowthHackers.comTwitter @seanellis
@seanellis
Origin: Desperate Startups
• Aggressive targets, tight resources
• Traditional approach not realistic
• Had to think of something else…
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Growth Hacking
• Experiment with all available growth levers
• Understand what’s driving growth, test to improve
• Heavy focus on product and optimization
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Potential Growth Levers
• Engineered user-get-user
• Massive platforms
• Onboarding
• Product
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Engineer User-Get-User
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Leverage Massive Platforms
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Onboarding: Optimize for Habits
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Distribute Via Product Levers
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The Growth Team
• Multi-disciplinary
• Cross functional
• Evangelize growth culture
“Growth team” complements existing marketing team
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Growth Hacking is Experiment Driven Marketing
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Goal: Increase Units of Gratification
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Experimentation Process
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Inspiration for Ideas
• Knowledge Sharing, Voice of Customer, Referral Data…
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Insights Help Prioritization
• Quantitative/Qualitative insights
• Understand what’s driving growth, double down.
• Prioritize high potential, high probability, low effort
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Dropbox Example
• Freemium reduced allowable CPA
• Natural advantages to grow with collaboration and sharing
• Catalyze sharing with double sided referral program
• Optimize conversions on sharing loops
• 300 million users with no traditional marketing
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10 Other Growth Engine Breakdowns
Download on Kindle
Questions?
@seanellis
Thank You.
Sean EllisCEO of Qualaroo
& GrowthHackers.com
Twitter: @seanellis