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ANTON DIAZ
Founder,
How to Market your Hotel
& Restaurant in the Digital Age in the Social Media Capital of the World?
(8 Practical Tips + Case Study)
All Rights Reserved. 2015
2
• #1 Food & Travel Blog (2005) • ~ 1 Million hits per 1.5 months • Go Negosyo: Inspiring Young
Filipino Entrepreneur Award • Dept. of Tourism: Tourism Star
Awardee for Media • Rogue Magazine: 50 Most
Influential Filipinos Online
“Curate your Instagram Feed” 1.
@antondiaz @ourawesomeplanet Use as Social Media or Embody the Instagram Culture?
“Influence What Google Say About You” 2.
@antondiaz @ourawesomeplanet
“Engage Influencers like a Friend”
“What other people say about you is more important than what you say about yourself.”
3.
@antondiaz @ourawesomeplanet
6
Ultimate Taste Test (Sept. 12, Glorietta)
@antondiaz @ourawesomeplanet
Key to Successful Influencer Engagement:
1). Collaborate to Co-Create Content
2). Have a Good Story to tell. - Origin Story - Legend Story - Credentialize your Story
3). Make a Difference together
@antondiaz @ourawesomeplanet
Millennial-ize your Organization
“Millennial-ize your organization.”4.
@antondiaz @ourawesomeplanet
Gen X Turns 40 Lifestage
@antondiaz @ourawesomeplanet
Kids Rule! Next Gen Influencers…
@antondiaz @ourawesomeplanet
“Join the Culinary Revolution in Manila” 5.
@antondiaz @ourawesomeplanet
FILIPINO FOOD AS A GLOBAL SENSATION!
@antondiaz @ourawesomeplanet
Manila is Singapore 8 years ago
Manila is Singapore 8 years Ago
@antondiaz @ourawesomeplanet
The Asian Century
THE ASIAN CENTURY
@antondiaz @ourawesomeplanet
“Define your Mobile Social Strategy?”
@antondiaz
6.
@ourawesomeplanet
Top Active Social Platform
@antondiaz @ourawesomeplanet
@antondiaz @ourawesomeplanet
“Take time to create a unique message per social media channel.”
@antondiaz @ourawesomeplanet
Prepare for the Age of Video
@antondiaz
“Prepare for the Age of Video.” 7.
@ourawesomeplanet
@antondiaz @ourawesomeplanet
“80% of Internet Traffic will be Video in 2019”- Cisco
@antondiaz @ourawesomeplanet
www.youtube.com/antondiaz1). Most Awesome Restaurant Video Profiles 2). Restaurant Food Trip or Staycation Vlog 3). How to Build a Resto Series
@antondiaz @ourawesomeplanet
“Golden Age of Travel”
8.
“
“Travelling will be just like eating in a high end restaurant.”
@antondiaz @ourawesomeplanet
BBC Travel - What Global Travellers want?
@antondiaz @ourawesomeplanet
“Manila’s Traffic Problem or Opportunity?
Internet Bandwidth & Road Traffic Congestion”
@antondiaz @ourawesomeplanet
“It’s all about the Destination Experience” ~ Club Balai Isabel Case Study ~
@antondiaz @ourawesomeplanet
“Instagram Feed (Before)”
@antondiaz @ourawesomeplanet
“Instagram Feed (After)”
@antondiaz @ourawesomeplanet
“Use Facebook as a Feedback Mechanism”
@antondiaz @ourawesomeplanet
“Higher Engagement with Video”
@antondiaz @ourawesomeplanet
#InstagramWorkshopWeekend“Orchestrate Awesome Moments”
@antondiaz @ourawesomeplanet
Live an Awesome Life!
Anton DiazFounder, OurAwesomePlanet.com
Add me in Facebook: antondiazAdd me in Twitter: antondiaz
[email protected]+63917-5683627
