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Are you looking to build or expand you Web Presence Management team? Talented resources are scarce within our industry. In this session, Brian McDowell breaks down the best ways to identify what talent is needed, how to attract the talent and where to find them. This track is designed around years of real world experience coupled with first hand insight into how successful organizations grow their teams. We will also share some valuable insight on how to qualify candidates to get a true evaluation of their depth of knowledge within your marketplace. Attendees will take away a better understanding of the talent needed internally along with some resources on measuring the depth of investment needed from their organizations.
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CONDUCTOR:EXPANDING A BEST IN
CLASS WEB PRESENCE
MANAGEMENT TEAMBrian McDowell
Director of Search Intelligence
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AGENDA
• Is it time to invest in human resources?• What professional qualities are you looking for?• Where can I find qualified candidates?• Why should a prospect be interested in my organization?• How can I be sure the prospect understands the industry?• When is it time to bring in third party assistance?• Q & A
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AGENDA
• Is it time to invest in human resources?• What professional qualities are you looking for?• Where can I find qualified candidates?• Why should a prospect be interested in my organization?• How can I be sure the prospect understands the industry?• When is it time to bring in third party assistance?• Q & A
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2006 20121900%
Job Listings including SEO Profiles with SEO listed in job description
249,59607/2011
1,540,454
10/01/2014
500%
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MANAGING A WEB PRESENCE HAS MANY DISTRACTIONS
Web Presence Management is not a One Man
Task.
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REACTIVE EXECUTION
Ideate Create & Publish
Promote
Measure & Iterate
The Content Creation Lifecycle
WPM is often an after thought
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Product Manager
PROACTIVE EXECUTION
Ideate Create & Publish
Promote
Measure & Iterate
Content Writer Technical Team Social Media Team
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AGENDA
• Is it time to invest in human resources?• What professional qualities are you looking for?• Where can I find qualified candidates?• Why should a prospect be interested in my organization?• How can I be sure the prospect understands the industry?• When is it time to bring in third party assistance?• Q & A
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WHAT QUALITIES ARE NEEDED?DO AN INTERNAL SWOT ANALYSIS.
ON
SIT
EO
FFS
ITE
TECHNOLOGY MARKETING
SALES
Technician Architect / ManagerAnalyst
INTERNS!INTERNS!
DIRECTOR
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AGENDA
• Is it time to invest in human resources?• What professional qualities are you looking for?• Where can I find qualified candidates?• Why should a prospect be interested in my organization?• How can I be sure the prospect understands the industry?• When is it time to bring in third party assistance?• Q & A
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WHERE FOR ART THOU?
CONFERENCES YOUR NETWORK LINKEDIN ROBOTS.TXT NICHE JOB BOARDS
INTERNAL TRANSFER
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AGENDA
• Is it time to invest in human resources?• What professional qualities are you looking for?• Where can I find qualified candidates?• Why should a prospect be interested in my organization?• How can I be sure the prospect understands the industry?• When is it time to bring in third party assistance?• Q & A
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WPM TEAM CENTER OF EXCELLENCE
LeadershipStakeholders
ContentStakeholders
TechnicalStakeholders
ProductStakeholders
Sharing & Enabling
Sharing & Enabling
Sharing & Enabling
Sharing & Enabling
CANDIDATES LIKE COMPANIES THAT ARE BOUGHT IN
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AGENDA
• Is it time to invest in human resources?• What professional qualities are you looking for?• Where can I find qualified candidates?• Why should a prospect be interested in my organization?• How can I be sure the prospect understands the industry?• When is it time to bring in third party assistance?• Q & A
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• There is a lot of Smoke and Mirrors• Ask about a time they won and why they won• Ask about the time they lost (did they recover) and why they lost• Bring up an ecommerce site around a hobby they mentioned• Bring up a publisher site around a hobby they mentioned• Make them use their own computer (What tools/platforms do
they use?)• What recommendations do they give?• Ask about a time there was a simple solution to a complex
problem.• Ask a predictive analysis question (How many gas stations in the
US?).• Ask a creative thinking problem (billiard balls / jugs).
WHAT QUALITIES ARE YOU LOOKING FOR?
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• Here are the 5 P’s of the “Entrepreneurial DNA” that an MBA course won’t teach you:– Passion– Paranoia– People– Process– Perseverance
THE OPTIMAL CANDIDATE WILL PERSONIFY THE 5 P’S
http://www.youthkiawaaz.com/2014/09/know-5ps-entrepreneurship/
By: Manvir Singh
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AGENDA
• Is it time to invest in human resources?• What professional qualities are you looking for?• Where can I find qualified candidates?• Why should a prospect be interested in my organization?• How can I be sure the prospect understands the industry?• When is it time to bring in third party assistance?• Q & A
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AGENCIES SHARE MANY SIMILAR PRINCIPLES WITH INTERNAL SEO TEAMS
CLIENT’S LEADERHIP
TEAM
CLIENT’S SEO TEAM
CLIENT’S TECH TEAM
Sharing &
Enabling
Sharing & Enabling
Sharing & Enabling
Agencies Internal SEOContact
Sharing & Enabling
Sharing & Enabling
Sharing &
Enabling
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• Communication is key.– Tell them everything and expect the same from them. – Speak up if you are unhappy with respect.
• Understand the business relationship.– Expect them to be flexible but also understand you are not their only
client.– Understand that extra work is hard for them to take on with short
notice.
• Define SOW and Redefine– Sometimes a redefinition is necessary.
MANAGING AN AGENCY RELATIONSHIP
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AGENDA
• Is it time to invest in human resources?• What professional qualities are you looking for?• Where can I find qualified candidates?• Why should a prospect be interested in my organization?• How can I be sure the prospect understands the industry?• When is it time to bring in third party assistance?• Q & A
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QUESTIONS?
BRIAN MCDOWELLDirector of Search Intelligence, Conductor@[email protected]
