February 2016978-1-63058-940-0 / $16.99Paperback / 256 pages / 6" x 9" / Carton Quantity: 24BISAC: Religion / Christian Life / Apologetics

Study Guide Also Available978-1-63409-328-6$7.99 / Paperback / 96 pages / 5.1875” x 8”

AT A GLANCE. . .

Josh and Sean McDowell present a powerful, biblical view of tolerance, love, and acceptance of others.

A CLOSER LOOK. . .

Today’s message of cultural acceptance is dangerously distorted and deceptive. In a world that shouts: “If you truly care about other people, you must agree that their beliefs, values, lifestyle, and truth claims are equal and as valid as yours!” it’s no wonder our youth are confused. The Beauty of Intolerance—brand-new from Josh McDowell with son Sean McDowell—cuts through the confusion and points readers back to the place where the only truth resides. . .Jesus Christ. Tied directly to the Heroic Truth initiative launched by the Josh McDowell Ministry, the McDowells will share how a biblical view of truth can counter cultural tolerance and encourage a love and acceptance of others apart from their actions with a heart of Christlike compassion.

INTOLERANCE IS A BEAUTIFUL THING. . . when you understand it from God’s point of view.

SELLING POINTS:

; Tied into the Heroic Truth Initiative Launched by Josh McDowell Ministry

; The McDowells Will Be Presenting the Message of Beautiful Tolerance at Dozens of Nationwide Events

; A Fantastic Resource for Christian Leaders—Pastors, Youth Pastors, Christian Educators, and Parents

; A Timely Look at Today’s Dangerously Distorted Message of Cultural Tolerance

; Featuring Stories, Current Research, and Statistics

; Supported by Substantial Marketing and Publicity Efforts

AUTHOR PLATFORMS

TENTATIVE MARKETING PLANS

;; NATIONAL PUBLICITY CAMPAIGN: Expected to garner support from the many high-profile media outlets with whom the McDowells have strong relationships. Josh and Sean will be available to travel for television interviews.

;; LARGE SPEAKING CIRCUIT: The Beauty of Intolerance will be one of the main messages for Josh and Sean’s Heroic Truth Experience (multiple-city events taking place Fall 2015 throughout 2016).

;; EXISTING FAN BASE: The book will be heavily promoted to Josh and Sean’s large fan base using their various social media platforms and e-mail subscriber lists.

;; E-MAIL MARKETING: Dedicated e-blasts will be sent to the McDowells’ large subscriber lists and to a mix of targeted magazine subscribers. Barbour will also reach out to their subscriber list of interested readers who were collected from a previous marketing campaign for Josh’s book, God-Breathed.

;; PRINT AND ONLINE ADVERTISING: The book will be advertised in a variety of national print and online outlets. Possibilities include Group Magazine, YouthWorker, ParentLife, HomeLife, Google, Facebook, and Twitter.

;; VIDEO PRODUCTION: A series of high-quality videos (starring Josh and Sean) will be produced to promote the series.

;; FREE BOOKLET DOWNLOAD: A free companion booklet will be made available on a dedicated website for the book. Those who download the booklet will be contacted with purchase information about the book.

;; IN-STORE MERCHANDISING: An eye-catching floor display will be available for retailers.

JOSH MCDOWELL

SEAN MCDOWELL

Josh McDowell has been at the forefront of cultural trends and ground-breaking ministry for over five decades. Since 1961, Josh has delivered more than 27,000 talks to over 25,000,000 people in 125 countries. He is the author or coauthor of 142 books, including More Than a Carpenter and New Evidence That Demands a Verdict, recognized by World Magazine as one of the top 40 books of the twentieth century. He and his wife have been married for 43 years and have four wonderful children and ten beloved grandchildren.

Sean McDowell, Ph.D. is an assistant professor at Biola University in the M.A. Christian Apologetics program. He is also a best-selling author of over fifteen books. Sean is an internationally recognized speaker for conferences, universities, schools, and churches. He and his wife, Stephanie, and their three kids, live in southern California.

JMMinistry (62,000 “likes”)

@josh_mcdowell (47,700 followers)

JoshMcDowell (4,953 subscribers)

JoshMcDowell (1,271 followers)

JoshMcDowell (726 followers)

E-newsletter (substantial subscriber list)

Website: www.josh.org

@sean_mcdowell (26,443 followers)

Sean J McDowell (7,200 “likes”)

Sean McDowell (14 videos)

Regular blogger at conservantlife.comand on his website

E-newsletter (substantial subscriber list)

Website: www.seanmcdowell.org