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Event Based Marketing - How does it work?
Event-based marketing brings many advantages to the table
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
1
1Spot significant eventsin a customer’s life
2
3
2Use those events to understand the customer’s needs
4
3Send him a relevant and
engaging message
Event-based marketing brings many advantages to the table
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
Event Based Marketing - How does it work?
5
6
1Significant increase in
marketing ROI
7
2Better customer response because communication is based on his need
at that time
8
3Spot opportunities for any cross and
up sells
9
4Strong relationship with the customer as
he feels understood and
validated
10
5Incredible customer
experience. Every. Single. Time
Event-based marketing brings many advantages to the table
Tips to Ace Event-based Marketing
Event Based Marketing - How does it work?
Into Event-based Marketing? Ask yourself these questions!
11
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1Is this event important by
itself?
13
2Does the event needs any
additional data to become
significant?
14
3Which event is more important
than others?
15
4What are the channels that
could be used for each event?
16
5What needs immediate
attention and what can be
postponed to a later time?
17
6Based on this event, what
should one do?
18
7Is this a retention opportunity or a
sales opportunity?
19
8What extra information would
enhance the experience of each
customer for optimal service and
benefit?
Event-based marketing brings many advantages to the table
Event Based Marketing - How does it work?
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
20
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1It is always about your customer.
It’s about him and his behaviour.
22
2So match customer opportunities with
your business objectives
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3Plan your strategy: You have the info
and the data. What will you do with it?
24
4Use both inbound and outbound ways
to connect with customers
25
5Choose your EBM tool wisely. Pick one that will do what you want
26
6Use data. There is so much
to capitalize.
27
7Finally, don’t annoy your customer by
bombarding him with irritating
messages
28
It takes a smart marketer, with a smart tool, to think out of the box and make all the magic happen!
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