Digital Marketing

Primer

S h o b i . P . Pp p s h o b i @ g m a i l . c o m

IntroductionYou Know Everything Right?

01

Typical Ways of Digital MarketingIts Typical...Thats right

Content Creation

02

Publication

Social Sharing Getting Leads

We need a source of rich content to fuel our Digital Presence

03

Something That Provides Real value to our customers

Blog, Podcast, Video, Images & InfographicsWhat ever it is Make it

In-Depth Searchable Quotable & Evergreen

The Social MediaLets say the great social mediaaa

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or

that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you

grow your brand VERY VERY effectively.

Business V/s Social Media

Facebook

58

1.71BillionUsers

Targeted Advertising The Big Player

Web TrafficNew User acquisition

Branding

Customer Interaction

Twitter

58

Targeted Advertising Another social media Giant

Web TrafficCelebrities

Branding

Quick Posts

320m

Etcetera… & this Big List

Have You heard of This one?

Globally 97th Rank

The Promotional ThingyHow do we promote our business

The Organic & Inorganic ways of Promoting a Product or Business

•Website• Landing Pages• Content• UI/UX• White Papers• Etc…

•Blogging• Articles• News• Updates• Experiences• Etc…

•Videologging• Youtubing• Vimeo• Dailymotion• Even a free course on Udemy…

•Email Marketing• Mailchimp,Aweber,Zoho etc…• Correct way of using Company Email Id• Verification of DKIM• Creating Effective Emails• NewsLetters

•Podcasting• Itunes• Soundcloud

•Guest Posting• Posting in competitors even Similar Blogs• Commenting on other sites/blogs• Quora• Medium• Wikipedia Articles

• Adwords(Adwords v/s adwords express)• Facebook, Twitter, LinkedIn etc… ads• CPC v/s PPC• The cost associated!!• Identifying Most potential Social media to advertise• Setting Keywords (Short, Long and Numbered)• CPM based advertisements.

Paid Advertisements

I have something that’s not on slides

Thanks For Letting Me InMeet Happy Enjoy!