International Market Entry

Strategies

Overview

Entry strategy Market research carried out and how they decided

on the country and partners Current problem associate with export marketing Competitors and their key strategies Cultural implication

How does the company objectives to connect to the entry strategy

GOING GLOBAL

Entry Strategy

Problem with Strategic Alliances Entry strategy: Acquisition tigo Buying a company = Buying Human+

Technological+ Administrative assets Quick access to an existing customer

base+ employee base

Problems associate with the entry strategy and how they have overcome those

Threat of new entrants

Threat from substitute

Bargaining power of suppliers

Bargaining power of

customers

Industry Rivalry

Threat of new entrants

Bargaining power of suppliers

Threat of substitute products

Bargaining power of customers

Competitive rivalry within the industry

Market research carried out and decision on the country and partners

Demographic characteristics

Target location description

Cultural characteristics

“Our corporate strategy targets to cover geographical areas where there are cultural similarities, links and relations between the people.”

Workforce characteristics

literacy rate being over 90.8% Relevant trade and investment

policies and laws

Telecommunication Regulation Commission (TRC) Political stability

Current problems associate with export market

Government regulations and uncertain political environment

Less availability of infrastructure

Current trends which affects the telecom industry

Competitors

40%

21%

20%

19%

Market Share(%)

Dialog Mobitel EtislatAirtel + Hutch

Competitor Strategy

Etisalat acquiring TIGO

Bharathi Airtel sharing towers

Axiata incremental stake

Cultural Implication

Language Religion Values and attitudes Education Law and politics Social organization

Company objectives vs entry strategy

Service Offering

Customer Experience (Enhance positive

customer experience)

Operational Excellence (Strong

Profitability)

Portfolio (operational influence over its assets.)

One Company (Maximize economies of scale)

People and Culture (Attract, nurture and retain top talent within the organization)

Summary

Entry strategy Market research carried out and how they

decided on the country and partners Current problem associate with export

marketing Competitors and their key strategies Cultural implication How does the company objectives to connect

to the entry strategy

Q & A