Company Overview

Industry Perspective

• $44 Billion US Custom Content Market – CustomContent Council

• 90%+ of US marketers use content marketing –Content Marketing Institute

• 48% increase in average content marketing spendper company since 2009 – Custom Content Council

• Top challenges for US content marketers: Ability tocreate engaging content, ability to create enoughcontent and lack of time to manage effectively –Content Marketing Institute

• 73% of B2B brands plan to increase contentmarketing spends – Content Management Institute

Service Offerings

• Content Marketing & Optimization• Content Audit, Strategy & Planning• Custom Content Creation & Publishing• Multicultural Content Marketing• Content Management• Infographics• Website Design• Social Media Marketing• Mobile App Development• 3D Imaging• Corporate Digital Media Training

EVG PURPOSE: At EnVeritas Group, our purpose is to ensure our clients win their Zero Moment of Truth by providing the best content marketing worldwide supported by outstanding customer service.

Our services allow our clients to optimize their digital presence to help them achieve their stated objectives and goals by enhancing the customer experience and creating lasting relationships between our clients and their target markets.

ZERO MOMENT OF TRUTH: The Zero Moment of Truth (VERITAS) or ZMOT is the point when an individual becomes aware and consciously forms an opinion or makes a buying decision. The concept was created and popularized by Google.

Content marketing has been proven to be a highly effective tool in allowing businesses to reach their target audience during this phenomenon and develop a level of trust that leads to a continuous relationship between the consumer and the company.

COMPETITIVE ADVANTAGE: EVG is a full service content marketing agency. Our ability to provide an all-encompassing digital marketing overhaul for our clients allows us to more efficiently develop and implement a digital strategy that leads to results.

We have been working with clients in a variety of industries for over 15 years. Over 1 million URLs contain content that is either created or managed by EVG for a number of globally recognized brands.

Based in Greenville, SC, EVG also has locations in the UK and France, allowing us to service a global customer base by utilizing our network of over 2,000 writers, editors, project managers, designers and others.

EVG has managed projects in Manufacturing, Education, Travel & Tourism, Healthcare, Staffing, Retail, Communications and a number of other industries, with plans to expand services to new and exciting verticals.

CASE STUDY TRAVEL & TOURISM CHEAPCARIBBEAN.COM: CheapCaribbean.com provides its customers with insider information, reviews, photography and tips to help them find the best hotels and destinations on the shore. The company prides itself on providing the best customer service and travel advice to its customers. CHALLENGES: The company was re-designing their website, but did not have the resources or expertise in-house to create optimized content for the site’s visitors. Before the process could begin, a thorough audit needed to be conducted and a process needed to be in place for writing and editing large volumes of content. The CheapCaribbean.com team needed to bring in outside help to find solutions to these issues. THE SOLUTION: The EnVeritas Group team began by developing a custom content management system (CMS), as well as proprietary processes that allowed the content team to mirror the active CheapCaribbean.com database. EVG then created a style guide to instruct writers how to write in CheapCaribbean.com’s unique style and tone. A rubric was developed to enable the EVG team to fact check over 500 hotels, while ensuring that proper tagging and sorting was being done to aid hotels in appearing in search. Finally, fresh content was created and distributed.

 

RESULTS

• Conversion rates are up 50% • Bookings are up 40% since launch • Unique visits are up 9% despite the overall

category being down 10% • Visits up 22% over previous year • Page views up 47% since launch • Time on the site up 25% since launch • Bounce rates down from 46% to 37%

CASE STUDY HOTELS CARLSON REZIDOR HOTEL GROUP: Carlson Hotels, a division of Carlson Rezidor – a vibrant, family-owned, U.S.-based global hospitality and travel company with a strong portfolio of ambitious brands and ambitious goals – one of the world's most dynamic, innovative and fastest growing hotel companies; operating and developing the Carlson brands Radisson Blu and Park Inn by Radisson across Europe, the Middle East and Africa. CHALLENGES: At the time, Carlson and Rezidor were separate entities. The Carlson team approached EVG about providing a solution to the sheer volume of content that needed to be created. Carlson needed content for 750 properties. The content needed to be optimized for search engines (SEO), as well as follow corporate brand standards. THE SOLUTION: EVG created a dedicated team for the project that offered expertise in copywriting, editing, SEO, project management and technical skills. This allowed Carlson and EVG to collaborate smoothly and for the EVG team to execute all aspects of the project efficiently. After the initial phase was complete, the EVG team was contracted to handle over 15,000 updates per year that include daily offers and special deals. The team also works with the Rezidor hotels that were a part of the merger.  

RESULTS

• Individual hotel websites maintain consistently high natural search rankings

• 76% increase in revenue over control group

• 62% increase in monthly visits to sites

CASE STUDY MANUFACTURING INDUSTRY WIKA INSTRUMENTS, LP: WIKA Instrument, LP, with U.S. headquarters in Lawrenceville, Georgia, is the worldwide leader in global pressure and temperature instrumentation. Founded in Frankfurt-Griesheim in 1946, today the company comprises 40 offices and more than 7,000 employees worldwide. CHALLENGES: Focus was on producing spec sheets and product brochures. As a result, quality content was unavailable to site visitors. The company’s content was lacking the narrative that is necessary to explain the unique value of its services. THE SOLUTION: WIKA partnered with EVG to develop a strong content strategy aimed at correcting the issues the company was experiencing. A content strategy was developed around discussing insights about trends and resulting industry needs. This strategy coincided with WIKA’s launch of a professional services group that provides instrument audits and safety training, both of which are growing in demand from industries with large numbers of retiring baby-boomers. It was also designed to ensure page-one positions in search engine results for valuable keywords to help put WIKA in front of more decision makers.

RESULTS 2011-2012

• Keyword conversion up 1962% • Total volume up 32% • Conversion rate for RFQs up 46%

2012-2013

• Total visitors up 48% • Social media engagement up 230% • New blog grew to >800 visitors after first month of

publishing