MVC Agency - Furniture Branding, Marketing and Advertising Agency

IF THIS IS ALLTHEY SAW OFYOUR PRODUCT,WOULD YOUR BRANDCOME TO MIND?

BUILDING A MEMORABLEFURNITURE BRANDMATTERS LIKE NEVER BEFORE

Everything about the furniture business has changed. The internet, increasing

foreign manufacturing and a slow economy have forced the industry into

what can be called “a generational transition”. The way furniture used to do

business is not the way it can continue to do so from this point forward.

More furniture companies are now realizing that building a memorable brand

that clearly demonstrates unique values is the difference between building

profitable relationships with retailers than selling solely based on price.

Branding is more than just having an image. A good brand is the cornerstone

of good marketing. Having the right brand during these times is the best

way to stand out from the crowd, be remembered and to create results.

Fact: Las Vegas Market in February 2010 will introduce over 100 new exhibitors. Chances are your

company will have several new competitors to be concerned about. How will you stand out?

Learn more: www.furniturebranding.com

TAKE A SEAT ANDLEARN HOW YOU CAN

STAND OUT.

THE WAY CONSUMERSINTERACT WITHFURNITURE COMPANIES ISCONSTANTLY CHANGING.

Technology has empowered furniture consumers. Whether they are buying from a website

or a brick-and-mortar store, most of their research is performed online. With the right

kind of online presence and brand experience your consumers can now empower you.

From social networking sites and online videos to online articles and quality SEO,

your online presence plays a major role in your business. By leveraging the power of the

internet to provide consumers with a wealth of information and content about your

products, you can become part of their decision making process. Consumer awareness

builds credibility which leads to creating demand from retailers.

Is your brand truly present online?

Fact: $4.6 billion: Estimated furniture and bedding online sales in 2008. (Furniture Today)

Fact: 60%: Consumers who conducted online research before buying home furnishings in a retail store during the six months

of February to July 2009. (comScore)


BE HERE,

HERE,

HERE,

AND HERE.

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APPEAL TOCONSUMERS’ LIFESTYLESAND CREATE DEMANDFROM RETAILERS.

In all industries there are several companies selling products within the same category.

Think iPhone. Think Blackberry. Think Palm Pre. All very similar devices. The real difference

between them is how they appeal to consumers’ lifestyles. By developing a unique

brand each is able to capture a space within the market. This is known as “Brand Space”.

This works the same way in furniture.

Whether shopping based on price or not, modern-day consumers have endless choices

when it comes to purchasing furniture. The decision they make is then heavily influenced

by their lifestyle. Understanding where your furniture fits in with their lifestyles is the key

to creating your own unique brand space.

Win favor with retailers by showing them that you are in tune with your consumers’ lifestyles.

What’s brand space are you in?

Insight: NHFA recently launched HomeFurnishings.com to build consumer awareness, gain feedback and create new value for

the furniture industry by educating consumers. 18 months in the making, NHFA expects to fund an initial $2 million budget

for the program by the end of 2010. Where does the consumer fit in your company?


CREATE YOUR OWNBRAND SPACE.

DEFINE YOUR IMAGE ANDBOLDLY EXPRESS YOURUNIQUE VALUES.

Everyone has heard “Image is Everything”. Now, lets take that to the next level and accept

that “Furniture is fashion.” It is, pure and simple. A big part of building a quality furniture

brand is defining and creating your image. From your logo to your colors and from your

website to your catalog, your image speaks volumes about your company’s values.

Your image also lets retailers know what kind of company you are and how they will do

business with you.

Create a strong image, build a memorable brand story and communicate the values that

are unique to your company and its products. Nothing has a stronger pull than the appeal

of a solid brand image.

Insight: In 2009 companies that hired MVC Agency to rebuild their brand and image saw a significant increase in business

despite economic circumstances. Are you ready to defy the status quo?


MVC IS A BRAND DEVELOPMENT,MARKETING AND ADVERTISINGAGENCY THAT SPECIALIZES IN THE FURNITURE INDUSTRY.

+ Market Research+ Strategic Development+ Brand Design+ Traditional and New Media Advertising+ Media Planning and Placement+ Online Marketing+ PR

// Logo/Corporate Identities// Customer Driven Websites// Product Videos for Web// Video Presentations// Photography Direction and Production// Tradeshow Design and Presentations// Product Catalogs// E-Catalogs for iPhone/iPad// Social Networking

MVC's vision and pursuit of innovation has helped its clients find their

unique identity and competitive space within today's rapidly changing and

highly competitive market.

For the past 13 years MVC has helped its clients achieve significant results

and ROI by being dedicated to providing unique solutions that allow them

to clearly identify their brand’s position and become industry leaders.

By strategically fusing traditional and new-media to help its clients connect

with their target market, MVC has positioned itself at the forefront of

creative communications.

Our Mission: MVC passionately strives to build the best and most relevant brands in the world today.

Through our creative vision and innovative process MVC is committed to help it's clients focus on and

build their brand's values, and to create new value in the face of constant change. By strategically and

creatively expressing the value of our clients' products and services to their customers through traditional

and new media, MVC successfully develops vital market opportunities and builds brand equity.


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Let’s Talk

W W W. F U R N I T U R E B R A N D I N G . C O M

LOS ANGELES

[email protected]

www.mvcagency.com

+ BRAND DEVELOPMENT + MARKETING + ADVERTISING

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MVC Agency - Furniture Branding, Marketing and Advertising Agency