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Tackling The Global

Pandemic

That Is Bullshit

Optimisation

Our industry leaders answer the question

“why aren’t businesses growing through optimisation?”

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“CRO should not be seen

as a tactic - it needs to be

embedded in the culture”

Bryan Eisenberg in “The Growth Strategy That’s Being Ignored”

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“A lack of focus on the customer’s

non-conscious mind”

Roger Dooley in “The Growth Strategy That’s Being Ignored”

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“Not understanding the customer and recklessly proceeding with change isa guaranteed recipe for optimisation disaster. Ironically, the industrystatus quo needs improvement.”

Angie Shottmuller in “The Growth Strategy That’s Being Ignored”

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“The ego of the optimisers

makes 90% of test results a lie”

Andre Morys in “The Growth Strategy That’s Being Ignored”

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“Talking the talk but

not walking the walk”

Paul Rouke in “The Growth Strategy That’s Being Ignored”

@paulrouke#GrowthLeaders

“There is a Gartner Hype Cycle for A/B

testing and many companies end up

stuck in the unproductive part, doing

testing that doesn’t shift the needle or

more significantly, isn’t teaching you

anything for the effort”

Craig Sullivan in “The Growth Strategy That’s Being Ignored”

@paulrouke#GrowthLeaders

“Companies jump ‘onto’

optimisation but they

don’t get ‘into’ it”

John Ekman in “The Growth Strategy That’s Being Ignored”

@paulrouke#GrowthLeaders

“People not knowing what

they’re doing is a big problem –

especially when they think they

DO know.”

Peep Laja in “The Growth Strategy That’s Being Ignored”

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bit.ly/GrowthLeaders#GrowthLeaders

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bit.ly/faceyourimposter

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bit.ly/fulfilmypotential

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@paulrouke#GrowthLeaders

1) Dedication - Put in hard work & plan for long term personal success

2) Ambition - Be ambitious and don’t be held back by others

3) Humility - Maintain humility, respect and value the ideas of others

4) Guts - Overcome your fears to share your experience & ideas

5) Belief - Have belief in yourself that you will be successful

6) Support - Have someone close to you believe in you more than you do yourself

Fulfilling your potential whilst maturing our industry

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