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Digital technologies create significant disruption. However although there are undoubted challenges and issues for many organisations facing this change, there are also opportunities. where there are challenges there are normally opportunities too.
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Effective publishing for the digital age
Roger Christiansen
Marketing Development
Agenda
Digital –challenge oropportunity?
Effectivepublishing in
the digital age
Ricoh’ssolutions
Summary
12/04/2023
Digital - challenge or opportunity?
3
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Change in the market
4
Companies need to find ways to unlearn the habits of the past and test what will work in the new environment
The Challenge of Speed, Economist Intelligence Unit, sponsored by Ricoh
Business challenges for Publishers
SALES
2015 forecast
2008
0 5000 10,000 15,000 20,000
Print eBook
Million EUR
Business challenges for Publishers
SALES NOOF TITLES
new titles530,000
2007 2011
Business challenges for Publishers
SALES NOOF TITLES
NO OF FORMATS
Global eBook Market Share By
RetailerTop 10 Worldwide
countries
Business challenges for Publishers
SALES NOOF TITLES
NO OF FORMATS
COSTS PROFITABILITY
PublisherExpensive
DIGITALDISRUPTION
Complex
Digital opportunities
Publisher
12/04/2023
The Evolution of the Book Industry in Europe
10
The European book publishing
ecosystem is not yet feeling the same level of
pressure to switch to digital production
There is a window of opportunity
In North America printing of books is “becoming an offset-to-digital print substitution”
Food for thought: Music industry transformation
Years of disruption& decline … followed by: 2012
…saw first growth in a decade
Self-publishingSupported by
Publishers
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The new world
12
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How Ricoh can help
PublisherExpertise
Understandmodern
publishingsolutions
Extensiveprinting
& publishingheritage
Book PrinterDigital Print
SolutionsMulti-platform
Solutions
Extensiveprinting
& publishingheritage
Think beyond print ….
Effective Publishing for the digital age
Publisher
12/04/2023
Ricoh’s solutions
15
Supply Chain Optimisation
WASTE
EFFICIENCY
ENVIRONMENTALIMPACT
Publisher
Traditionally 30%of books printed
are never sold
Business growthN
º of
Boo
ks in
Inv
ento
ry
Time
Minimum OffsetRun Length
Digital reprints shorter runswith less risk
The long tailthe end of
out of stock
Shorter timeto market
Shorter reprinttime
Cost-effective to create more versions and
variations
12/04/2023 Version: [###] Classification: Internal Owner: [Insert name]
Supply Chain Optimisation in action
18
An Italian printer can print and
deliver school textbooks
throughout North Italy in 4 hours
A US printer uses Inkjet to produce 1 to 1,500 books cost-effectively
Distribute and Print
Print production costs
40%
Print production costs
Distribution
NAME LOGO
Customisation
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Distribute and Print in action
20
A Swedish Magazine publisher is piloting use of Ricoh Technology to sell consumer magazines via special unmanned kiosks
10% reduction in
Publishers’ costs: everything is
printed on demand
60% fewer emissions
of fossil greenhouse
gases
Little or nowastage
Cross Media
Publisher PUBLISHEDOPTIONS
Social
Video
AudioeComm
XRef
Cross Media in action
A Dutch Magazine uses Ricoh Clickable Paper to track responses to printed adverts
A UK book printer uses Ricoh
Clickable Paper to provide value-
added Videos for readers
Customisation
23
Publisher
New editions / Versioning
Personalisation Marketing
Customisation in action
Custom textbooks are already a big market in USA
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Summary
25
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Digital print makes short run viable & cost-effective
Think beyond print Think Cross Media
Summary
26
New innovations can create opportunities to make the most of the
new world of publishing
Thank you
Questions
