Children publishing in the digital ageThe French case

Magasin d’éducation

Journal des demoiselles

Hot itemsHow quickly they spread?

E-rader E-ink screen

Tablet for childrenGulli Tablet

From the page to the screenCamille Gautier - Autrement Jeunesse

E-BOOK

electronic document

e-book format (ePub etc.)

reading software compatible with the format

hardware device

E-BOOK

Static or dynamic composition

fixed (PDF) or fluid (ePub, Mobipocket) layout

APP

smartphone and tablet

software

Luna, Object-C, C+++

play, read, listen, paint...

The french book market16% for children publishing

French book market

2011the first cultural industry

people choose a paper book for:

- pleasure and comfort of reading

- quality

- variety

- to make a present

French e-book

market2011

2% of the book industry

people choose e-book for:

- ease of storage

- low prices

- ease of transport

- ease of purchase

To help the e-book market

free old editions or bestsellers:

30% buy al least one, every 5 free 1 paid

to inform and update

Salon du Livre et de la Presse Jeunesse

Paris 2012

Joue avecTHE CONCEPT OF EDUCATION

Nosy CrowTHE CONCEPT OF PLAYFULNESS

CROSS-MEDIA

It refers to the journey or linkages across devices and through forms and is most evident in branded entertainment, advertising, games

CROSS-MEDIA

digital convergence: same content, different platforms

cross-media: same “Grand Master”, different content, different platforms

Éditions VolumiquesTHE CONCEPT OF CROSS-MEDIA

BOOK TRAILER

trailer with music, images, video, 3D and animation

only few words to describe the spirit of the book

30 seconds to 3 minutes

show cover, title and author

BigBookTrailer

http://bigbooktrailer.wordpress.com/

Thanks for your attentionAu revoir!