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PERSONALIZED ONLINE MARKETING SERVICEfor DIGITAL Media & Entertainment
PROBLEM
GREAT EXPENSES FOR DIGITAL MEDIA BUT USERS ARE FRUSTRATED WITH INFORMATION OVERLOAD
content marketing
VISION
RETHINKING INTERACTION BETWEEN DIGITAL MEDIA AND THEIR AUDIENCE
E-CONTENTA introduces artificial intelligence to digital media helping them build adaptive personalized media environment for each individual
SOLUTION
PERSONALIZATION ON ALL LEVELS OF THE MARKETING FUNNEL
ATTRACT
ENGAGE
RETURN
E-CONTENTA ATTRACT
Online advertising campaigns with personalized banners to attract new customers.
RESULT
20-30% reduction in the cost of attracting a paying customer
ATTRACT
E-CONTENTA ENGAGE
ENGAGE
Personalized content recommendations for retaining customers on online platform
RESULT
20-30% LTV increase, 30% longer session time
E-CONTENTA RETURN
Personalized ad messages are seen only by those users that have visited a site or mobile app, but have not completed the target action.
RESULT
20-30% reduction in the cost of attracting a paying customer
RETURN
HOW WE DIFFER FROM COMPETITORS
FOCUS ON DIGITAL MEDIA MARKET AND PERSONALIZATION ON EACH STAGE OF MARKETING FUNNEL
ATTRACT
ENGAGE
RETURN
Competitors
Marchenta
OutBrainTaboola
Criteo
Targetix
RetailRocket, Rees46, Relap.io
Segmento
World wide Locally
BUSINESS MODEL
AGENCY FEE AND SUBSCRIPTION
ATTRACT ANDRETURN
AGENCY FEE
SUBSCRIPTION FIX PRICEMONTHLY
10-25% ON TOP OF CAMPAIGN BUDGET
ENGAGE
MARKET
HOW MUCH DIGITAL MEDIA IS GOING TO SPEND ON MARKETING ONLINE?
TAM $12 Bln
SAM $150 M
SOM $15 M
WORLDWIDE
LOCALLY
INTEGRATION
HOW IT WORKS
UI
DataCollection
Algorithmsettings
Design andUI
Testing
DEVELOPMENT PROCESS
E-contenta uses design thinking approach to create unique solutions for personalized marketing and content discovery
Empathize Define Ideate Prototype Test
ITERATION
STATUS
CLIENTS
PROGRESS
2016 PLANS
PRODUCT
MARKETING
LOCATION
RTB, self service, dynamic banner creation
strategic partnerships with marketing agencies and content delivery platforms
international accelerator
1-2 international clients and $800K in revenueSALES
EXPERTISE
OUR TEAM
Zoya NikitinaСЕО
Nikolay Simonproduct manager
Alexander PetrovCTO
Alexander Senovdata scientist
Alexander AttsikBDM
Artem Moskvinproduct manager
Andrey Fominarchitect
Mariana ZazulinaCOO
Victor Sidorovdeveloper
Personalized online marketing service
Zoya Nikitina, СЕО [email protected]+7 (921) 862-96-04e-contenta.com
for DIGITAL Media & Entertainment
