Digital Marketing Trends to Watch in 2017

Digital Marketing Trends to Watch in 2017

© 2017 Fandom Marketing, Inc.

MOBILE From Important to Indispensable


Mobile will become an everyday reality in

2017.


Mobile traffic now exceeds desktop

traffic.


Mobile digital media time in the

U.S is now significantly higher at 51%

compared to desktop. (42%)© 2017 Fandom Marketing, Inc.

There have been more Google searches on

mobile than on desktop since 2015.

© 2017 FandomMarketing, Inc.

WEARABLESThe Rise of Wearable Technology in 2017


Wearable's represent a broad category that can include fitness trackers, smart glasses, smart

watches, and even clothing with embedded

sensors.© 2017 Fandom Marketing, Inc.

Major companies are betting big, on small, wearable

devices. For instance, the Apple Watch can now view, and display video, audio,

record and play black audio.


Acceptance and growth of virtual reality as the new medium-of-choice

for information, will help these devices to soon replace smartphones.


MOBILE APPS


Continuing Increase in Apps

In 2016, consumers spent three-plus hours

a day using mobile apps (eMarketer).

Expect this trend to

continue and increase in 2017.


SOCIAL MEDIA


The Rise in Video

The average consumer spends 5.5 hours a day

watching videos on Social Media.


4 times as many consumers prefer digestible video content over text-

based content.


Live video is growing user trends

with the use of Facebook live,

Snapchat stories, Instagram stories, and Periscope from Twitter.


SOCIAL ADVERTISING


Organic Reach Reduced

Facebook, Twitter, Instagram, Pinterest and LinkedIn have all

invested heavily in their advertising

platform.© 2017 Fandom Marketing, Inc.

Social media advertising is

projected to generate $11 billion in revenue in 2017, up from just $6.1 billion in 2013.


Reduced organic reach on Facebook has been caused by changes to

Facebook’s algorithm, which aims to stress individuals in

Facebook feeds over businesses.


Does this mean organic reach is dead?

Not entirely. But social channels are

increasingly becoming a pay-to- play

environment.© 2017 Fandom Marketing, Inc.

FACEBOOK


Increase in Mobile Use

Facebook currently generates around 2 billion searches per day in the form of business, event,

people and group searches.


84% of its ad revenue comes from

mobile.


Thumb stopping creative will continue

to drive consumer behavior when it

comes to ads.


TWITTER


Being Left Behind

Twitter, in the last few months slipped to number three overall among social

sites. (Instagram moved into second

place behind Facebook)


Twitter was surpassed by Snapchat for

daily active users last year.


PINTEREST


Video Ads Coming

Pinterest will come out with video

advertising this year.


The most popular topics are recipes

and crafts


SNAPCHAT


Businesses Adding Geofilters

28% of teenagers say Snapchat is their most important app.


10 Billion videos are viewed daily on

Snapchat.


60% of 13-34 year olds use Snapchat.


Geofilters have been used for local brand recognition,

company announcements, and

a tool for the recruitment of talent.


At a minimum cost of $5.00, it is one of Snapchats most

accessible forms of promotions.


INSTAGRAM


Top Engager

Recent Instagram engagement rates for

ordinary users is 1% per post (meaning that 1% of followers

will “like” or comment on a photo).

Much higher than Facebook and Twitter.


Instagram Stories, looks to capitalize on consumers’

love of immediacy, authenticity, and “in-the-

moment” photos and videos.


Silent videos are Instagram’s newest

trend.


EMAIL MARKETING


Value Driven Automation

It is predicted that in 2017, email marketing will focus

more on the aspect of automation with enabling

marketers to use emails much more creatively.


The focus shall be on sending messages that are not merely engaging but

also add greater context in terms of customization

and value.© 2017 Fandom Marketing, Inc.

E-COMMERCE


Grocery Goes Online

One-quarter of online respondents say they

order grocery products online, and more than half (55%) are

willing to do so in the future.© 2017 Fandom Marketing, Inc.

The Growth of online grocery shopping is driven in part by the maturation of the digital natives - Millennial’s and

Generation Z.


E-commerce is well suited for stock-up and specialty-needs retailing because it can offer

deeper product selections than brick-and-

mortar stores.


Sources

http://money.cnn.com/2014/02/21/technology/innovation/apple-wearable/index.html?iid=EL

http://money.cnn.com/2014/03/14/technology/security/cameras-on-cops/index.html?iid=EL

https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/

https://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage

http://www.usatoday.com/story/tech/news/2016/04/14/survey-snapchat-most-popular-app-among-teens/83021810/


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