Digital Marketing Trends to Watch in 2017
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MOBILE From Important to Indispensable
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Mobile will become an everyday reality in
2017.
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Mobile traffic now exceeds desktop
traffic.
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Mobile digital media time in the
U.S is now significantly higher at 51%
compared to desktop. (42%)© 2017 Fandom Marketing, Inc.
There have been more Google searches on
mobile than on desktop since 2015.
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WEARABLESThe Rise of Wearable Technology in 2017
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Wearable's represent a broad category that can include fitness trackers, smart glasses, smart
watches, and even clothing with embedded
sensors.© 2017 Fandom Marketing, Inc.
Major companies are betting big, on small, wearable
devices. For instance, the Apple Watch can now view, and display video, audio,
record and play black audio.
© 2017 Fandom Marketing, Inc.
Acceptance and growth of virtual reality as the new medium-of-choice
for information, will help these devices to soon replace smartphones.
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MOBILE APPS
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Continuing Increase in Apps
In 2016, consumers spent three-plus hours
a day using mobile apps (eMarketer).
Expect this trend to
continue and increase in 2017.
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SOCIAL MEDIA
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The Rise in Video
The average consumer spends 5.5 hours a day
watching videos on Social Media.
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4 times as many consumers prefer digestible video content over text-
based content.
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Live video is growing user trends
with the use of Facebook live,
Snapchat stories, Instagram stories, and Periscope from Twitter.
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SOCIAL ADVERTISING
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Organic Reach Reduced
Facebook, Twitter, Instagram, Pinterest and LinkedIn have all
invested heavily in their advertising
platform.© 2017 Fandom Marketing, Inc.
Social media advertising is
projected to generate $11 billion in revenue in 2017, up from just $6.1 billion in 2013.
© 2017 Fandom Marketing, Inc.
Reduced organic reach on Facebook has been caused by changes to
Facebook’s algorithm, which aims to stress individuals in
Facebook feeds over businesses.
© 2017 Fandom Marketing, Inc.
Does this mean organic reach is dead?
Not entirely. But social channels are
increasingly becoming a pay-to- play
environment.© 2017 Fandom Marketing, Inc.
© 2017 Fandom Marketing, Inc.
Increase in Mobile Use
Facebook currently generates around 2 billion searches per day in the form of business, event,
people and group searches.
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84% of its ad revenue comes from
mobile.
© 2017 Fandom Marketing, Inc.
Thumb stopping creative will continue
to drive consumer behavior when it
comes to ads.
© 2017 Fandom Marketing, Inc.
© 2017 Fandom Marketing, Inc.
Being Left Behind
Twitter, in the last few months slipped to number three overall among social
sites. (Instagram moved into second
place behind Facebook)
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Twitter was surpassed by Snapchat for
daily active users last year.
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© 2017 Fandom Marketing, Inc.
Video Ads Coming
Pinterest will come out with video
advertising this year.
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The most popular topics are recipes
and crafts
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SNAPCHAT
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Businesses Adding Geofilters
28% of teenagers say Snapchat is their most important app.
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10 Billion videos are viewed daily on
Snapchat.
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60% of 13-34 year olds use Snapchat.
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Geofilters have been used for local brand recognition,
company announcements, and
a tool for the recruitment of talent.
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At a minimum cost of $5.00, it is one of Snapchats most
accessible forms of promotions.
© 2017 Fandom Marketing, Inc.
© 2017 Fandom Marketing, Inc.
Top Engager
Recent Instagram engagement rates for
ordinary users is 1% per post (meaning that 1% of followers
will “like” or comment on a photo).
Much higher than Facebook and Twitter.
© 2017 Fandom Marketing, Inc.
Instagram Stories, looks to capitalize on consumers’
love of immediacy, authenticity, and “in-the-
moment” photos and videos.
© 2017 Fandom Marketing, Inc.
Silent videos are Instagram’s newest
trend.
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EMAIL MARKETING
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Value Driven Automation
It is predicted that in 2017, email marketing will focus
more on the aspect of automation with enabling
marketers to use emails much more creatively.
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The focus shall be on sending messages that are not merely engaging but
also add greater context in terms of customization
and value.© 2017 Fandom Marketing, Inc.
E-COMMERCE
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Grocery Goes Online
One-quarter of online respondents say they
order grocery products online, and more than half (55%) are
willing to do so in the future.© 2017 Fandom Marketing, Inc.
The Growth of online grocery shopping is driven in part by the maturation of the digital natives - Millennial’s and
Generation Z.
© 2017 Fandom Marketing, Inc.
E-commerce is well suited for stock-up and specialty-needs retailing because it can offer
deeper product selections than brick-and-
mortar stores.
© 2017 FandomMarketing, Inc.
Sources
http://money.cnn.com/2014/02/21/technology/innovation/apple-wearable/index.html?iid=EL
http://money.cnn.com/2014/03/14/technology/security/cameras-on-cops/index.html?iid=EL
https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/
https://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage
http://www.usatoday.com/story/tech/news/2016/04/14/survey-snapchat-most-popular-app-among-teens/83021810/
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