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This is a Digital Plan for a Syariah Financial Planner. This is a team assignment. For this, I contribute myself in designing the presentation and strategic planning. This exam was scored A. The lecturer of this class is Arief Budiman who's running a digital marketing communication agency, Ocentrum.
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syariah financial planner
presented by
INGE ANDINI KRISNAWATI
YUDA USMAN ABIDIN
our brand
SYABAKAH SYARIAHشبكة
SYABAKAH SYARIAH means a clean islamic law. This is a business in financial planning. This service is focus on insurance and finance literation. SYABAKAH SYARIAH is a new brand and using digital activation to gain client
target
Jobbers, Urban, 23 - 35 yo, Muslim Care about her/his family’s future
condition
BRAND PROBLEMS-
OPPORTUNITIES
CONSUMERS PROBLEMS-
OPPORTUNITIES
COMMUNICATION OBJECTIVE
Syariah Financial Planner is a good brand
but couldn’t excite people interest yet
People haven’t found the right reason why they should choose Syariah
Financial Planner
Convince people that Syariah Financial
Planner is a good brand through through the
reason why they should choose it
“digital is simple”
big idea
Create a movement which convince them that Syariah Planner is the right option to manage their finance
chastely, fairly, and transparently.
approaching
strategy
TO EXCITE
TO ENGAGE
TO AMPLIFY
execution
Email Blast is the media to attract the curiosity of our target and definitely grab their attention. T h e m e s s a g e i n i t i s spreading the negative fact of not using Syariah. This email will be sent to those people who fit as our target.
email blast
mms
This MMS also will sent to our target only. This MMS content is a voice-note. With account name as “ADEK” which refer to a child parents tend to call their children. !The voice-note will be like, “Papah… Mamah… Uang untuk sekolah adek bersih kan ?”
banner ads
Banner Ads will appear in some of fav website. The message is still in the theme to excite target. The landing page for the banner ads is Syabakah Microsite
Microsite will be the source of Syabakah’s information. Surfer can explore the service in Syabakah and for the costumer, the contact pages is available to make a video call
with his/her planner wherever the costumer want
social media
The Social Media will be the place where the costumer or even the follower to keep up date about Syariah Financial Plan. The content of Social Media will be the
literation of Syariah Finance.
@AidilAKBAR Follower : 94.138 Tweet/day : 5 - 7 Tweet Klout : 66
@ahmadgozali Follower : 100.921 Tweet/day : 5 - 10 Tweet Klout : 72
These two financial planner or financial advisor will be helping the content on twitter and facebook about financial syariah literation.
mobile apps
Mobile Apps is the translation of Human Planner into Digital Planner. Costumer can look after their finance report and get suggestion from their planner. Not only that, this app allow the costumer to manage their money themselves and just submit to their planner.
facebook apps
This Facebook will amplify the campaign of Syabakah. User can donate their money as the philosophy to clean up their money. Just enter their name and
mention the number and the donation will be sent to all over Indonesia.
movement
This is a strategy to keep the bonding with the costumer and also expanding the market. The agent minimum is already three-months member.They can compete with other to win Umroh package by reaching costumer as many as they can by spreading the App to download by probable-costumer.
timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
MMS
EMAIL BLAST
BANNER ADS
MICROSITE
FACEBOOK - TWITTER
MOBILE APPS
FACEBOOK APPS (ZAKAT)SYABAKAH AGENT
kpi (facebook : 20.000) (twitter : 5.000) / month
thank you