DESIGNING FOR PERSUASIONWORKSHOP

1 DEFINE THE KPI’S / GOALS 2 APPLY PERSUASIVE DESIGNPRINCIPLES

CLARITY & ATTENTION

3 CREATE & TESTPERSUASIVE CONTENT

PAGE: PERSUADE IN:

THE GOAL OF THIS PAGE IS

VISUAL APPEAL & HIERARCHY

TO LET... (target audience)

DO ... (target behavior) ONE CALL-TO-ACTION

SCARCITY

SOCIAL PROOF

AUTHORITY