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Designing better UX [email protected] ux.absg.com Girish Gangadharan ABSG Enterprise Architecture Workshop - 2

Designing better-ux-workshop-2

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Page 1: Designing better-ux-workshop-2

Designing better UX

[email protected] ux.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Workshop - 2

Page 2: Designing better-ux-workshop-2

Humanizing software

How friendly is your software?

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Do you talk to your users?

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Effective communication

* Speak the user’s language (avoid jargon if possible)

* Be clear

* Be visible

* Be concise

* Be helpful

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Which is better? * Clear, concise & helpful

“We’re sorry your transaction could not be completed due to an error on our side. We’re working on it. Your credit card has not been charged. And your cart still has all the items you wanted. Would you mind trying again?

Courtesy: http://flickr.com/photos/colinkinner/2845727156/

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Cognitive fluency

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Nobody reads your content

* tl;dr - People just glance through text

* Tell them what they can do next

* Get out of the way

* Heat maps tell the truth

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Instant feedback

Vs

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People usually are very forgiving

Vs

* Be courteous & helpful

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Summary

* Make it useful & relevant

* Make it brief & precise

* Make it clear & accurate

* Make it logical & coherent

* Make the tone appropriate

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Let’s do a quick exercise

If you had to redesign the food nutrition label, how would you do it?

Courtesy: http://berkeley.news21.com/foodlabel/

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Here’s my version Inspired by the winners’ versions

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UX

UX Design Cheat Sheet

Usefulness

Simplicity

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? ?

?

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Communication

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UX - Tip of the Day

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Questions ?

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Designing better UX

[email protected] ux.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Workshop - 2