Designing better UX

uxd@absg.com uxd.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Workshop - 5

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ABSG User Experience Design

Another variation

Our designer – Jared Christensen

jaredigital.com

jaredigital.com

Jared’s work

The Pareto Principle Commonly known as the 80/20 rule

Courtesy: sixrevisions.com

The Pareto Principle

Examples of the 80/20 rule

* MS Office Ribbon

* F-Pattern

* Mobile sites Vs. Full sites

* Country dropdown lists (US, UK at the top)

In software.

* Software bugs

* Project lifecycle

Examples of the 80/20 rule Elsewhere.

Can you give me some examples?

What constitutes that 20%?

* User interviews

* Web analytics

* Market research

* Track user behavior

How can we figure it out?

Make it part of Project Planning Write it down first.

Prioritize the features before beginning construction.

Good examples – TeamLab

Good examples – SifterApp

Good examples – EaseUS Backup

Good examples – CakeHealth

Good examples – DailyBurn

Vs.

Courtesy: http://sixrevisions.com/web_design/use-the-80-20-rule-to-increase-your-websites-effectiveness/

In a nutshell…

Use analytics to determine your application’s 20% most-used functions

Prioritize tasks/features based on the above discovery

Don’t completely ignore the 80% that’s not often used but give it just the attention it deserves

Make sure the designs and layouts reflect the data obtained in discovery

Think about ways to improve the functionality & design of the lesser used features that could have a larger impact if implemented properly

Let’s do a quick exercise

If you had to design a pedometer, how would you do it?

Hint: Track calories, fitness, ease of use etc.

How fitbit does it

Fitbit tracks your sleep activity too

Fitbit design

UX

UX Design Cheat Sheet

Usefulness

Simplicity

Communication

Intuitiveness Efficiency

?

?

Consistency

Questions ?

Designing better UX

uxd@absg.com uxd.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Workshop - 5