Deliver the Right Content to the Right Person

at the Right Time.

Jessica Lunk – Digital Marketing Manager

Email Delivers

Source:DMA

2xs as many email accounts as Facebook

and Twitter accounts combined

The majority of US web users start their days on email.

Email

58%

Facebook

11%

Search

Engines

20%

Other

11%

But, on average, business users

send and receive 121 emails a

day.

Traditional Email Marketing:

One-To-Many

Modern Email Marketing:

“You Really Get Me”

Relevant emails drive

18x more revenue than broadcast emails(Jupiter Research)

Know Your Ideal Buyers

Building Personas

• First Hand Experience

• Existing Data

• Surveys

• Research

• Hatchbuck Persona Workbook

http://www.hatchbuck.com/resource/buyer-persona-workbook/

Connect with More Ideal Buyers

96% of people are not ready

to buy from you the first time

they visit your website (Source Kiss Metrics)

+ +

Provide Value to Capture

When a prospect fills out a form, they should be automatically added to your CRM.

Real-Time

Lead

Intelligence

Nurture Prospects

Email Nurturing:

Deliver relevant and educational information

in a continuous, systematic manner until your

prospects and customers are ready to buy.

Companies that excel at lead nurturing generate 50% more sales-ready leads at

33% lower cost. (Source: Forrester)

Educate & Engage

1.Their Problem, Pain-Point or Obstacle

2.General Industry Solutions

3.DIY

4.Your Specific Solution

Travel the World on a

Dime: 10 Money-Saving

Strategies for Globe-

Trotting Seniors

Nurturing Engine

http://www.hatchbuck.com/resource/content-grid-infographic/

Content Creation Ideas

Types of Campaigns

• Nurturing

• Cross-Sell

• Up-Sell

• Referral

Optimize & Convert

Email Metrics

• Open Rate

• Click-Through Rate

• Bounces

• Unsubscribes

• Spam Complaints

List Optimization

• Opt-ins

• Remove opt-outs

• Remove bounces

• Remove unresponsive

Email Optimization

• Subject Lines

• Body Content

• Call to Action

• HTML vs. Text

Campaign Optimization

• Frequency

• Call to Action Emails

• Conversions

Our Story

= 1000% Growth

Businesses that use marketing automation to nurture prospects experience a 451%

increase in qualified leads. (Source: The Annuitas Group)

Jessica Lunk | Digital Marketing Manager

(314) 288-0399 X113

jlunk@hatchbuck.com

www.hatchbuck.com

Small Business Sales & Marketing Software