Deliver the Right Content to the Right Person
at the Right Time.
Jessica Lunk – Digital Marketing Manager
Email Delivers
Source:DMA
2xs as many email accounts as Facebook
and Twitter accounts combined
The majority of US web users start their days on email.
58%
11%
Search
Engines
20%
Other
11%
But, on average, business users
send and receive 121 emails a
day.
Traditional Email Marketing:
One-To-Many
Modern Email Marketing:
“You Really Get Me”
Relevant emails drive
18x more revenue than broadcast emails(Jupiter Research)
Know Your Ideal Buyers
Building Personas
• First Hand Experience
• Existing Data
• Surveys
• Research
• Hatchbuck Persona Workbook
http://www.hatchbuck.com/resource/buyer-persona-workbook/
Connect with More Ideal Buyers
96% of people are not ready
to buy from you the first time
they visit your website (Source Kiss Metrics)
+ +
Provide Value to Capture
When a prospect fills out a form, they should be automatically added to your CRM.
Real-Time
Lead
Intelligence
Nurture Prospects
Email Nurturing:
Deliver relevant and educational information
in a continuous, systematic manner until your
prospects and customers are ready to buy.
Companies that excel at lead nurturing generate 50% more sales-ready leads at
33% lower cost. (Source: Forrester)
Educate & Engage
1.Their Problem, Pain-Point or Obstacle
2.General Industry Solutions
3.DIY
4.Your Specific Solution
Travel the World on a
Dime: 10 Money-Saving
Strategies for Globe-
Trotting Seniors
Nurturing Engine
http://www.hatchbuck.com/resource/content-grid-infographic/
Content Creation Ideas
Types of Campaigns
• Nurturing
• Cross-Sell
• Up-Sell
• Referral
Optimize & Convert
Email Metrics
• Open Rate
• Click-Through Rate
• Bounces
• Unsubscribes
• Spam Complaints
List Optimization
• Opt-ins
• Remove opt-outs
• Remove bounces
• Remove unresponsive
Email Optimization
• Subject Lines
• Body Content
• Call to Action
• HTML vs. Text
Campaign Optimization
• Frequency
• Call to Action Emails
• Conversions
Our Story
= 1000% Growth
Businesses that use marketing automation to nurture prospects experience a 451%
increase in qualified leads. (Source: The Annuitas Group)
Jessica Lunk | Digital Marketing Manager
(314) 288-0399 X113
www.hatchbuck.com
Small Business Sales & Marketing Software
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