InclusionINCMEDIA PLAN BOOK

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Executive Summary

Situation Analysis

SWOT

Campaign Goals

Advertising Goals & Objectives

Creative Brief

Target Market Profile

Marketing Objectives

Key Strategies

Media Vehicle Research

Media Vehicles

Creative Executions

Calendar & Budget

Campaign Evaluation

Works Cited

Contact List

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Executive SummaryTable of Contents2

This campaign plan was tailored to InclusionINC’s desire to build long-lasting relationships with clients and become well-known as a leader in inclusion and diversity training. Recently, InclusionINC published Becoming an Inclusive Leader which highlights current business trends, strategies, and effective solutions for businesses to enhance team building skills.

Throughout Cutting Edge Consulting’s campaign plan, there will be a situation analysis looking in depth about the company, products and services, consumers, market and industry, and competition. The strengths, weaknesses, opportunities, and threats about InclusionINC will be evaluated when Cutting Edge Consulting’s goals and objectives are achieved. The major goals include: InclusionINC will be well-known in the Minneapolis area and on social media networks; they will create buzz nationally; they will increase the number of their clients; they will stand out from their competition; and they will increase their website traffic.

Cutting Edge Consulting recommends the following campaign plan for InclusionINC: The target markets are senior leaders and mid-level managers because they are influential decision mak-ers in their organizations and strive for team cohesiveness. Cutting Edge Consulting’s creative executions aim to reflect a professional atmosphere while engaging its audience to learn more about InclusionINC’s book and services. Creative executions include direct mail, LinkedIn advertisements, Twitter posts, SEO, expositions, and conferences. Combined, these creative executions will build awareness, increase client numbers, and generate revenue for InclusionINC.

In order to improve InclusionINC’s presence within the Fortune 500 company realm, they should increase their consultants within the Northeast of the United States because of the growing number of headquar-ters in the area. This gives InclusionINC more opportunity to expand in the inclusion and diversity indus-try.

Because InclusionINC is flexible with regard to their budget allocation, Cutting Edge Consulting created three calendars and possible budgets to implement in their campaign. There is a global, local, and com-pressed budget as well as multiple calendars available for InclusionINC. The campaign will begin in June of 2014 with aggressive continuous and pulsing media calendars.

Four to six months after the advertising campaign is launched, Cutting Edge Consulting’s evaluation of the plan will take place. The evaluation will be assessed by the number of clients attained, the increase of social media network interactions with the target markets, and responses given through client interviews.

With all of these elements implemented, InclusionINC will be successful in the industry and will effectively assist companies with inclusion and diversity matters.

Thank you for your consideration!

Situation AnalysisCompany Analysis

InclusionINC is a business that provides Fortune 500 companies with inclusion strategies and diversity training to create advantage within the companies’ workforce. InclusionINC has 19 offices globally.

Shirley Engelmeier is the founder and CEO of InclusionINC and author of Inclusion: The New Competitive Business Advantage. She has advised Fortune 500 companies and prior to founding InclusionINC, Shirley held senior management positions in global consumer product organizations Brown & Williamson and Frito-Lay.

The InclusionINC team consists of highly experienced consultants with extensive backgrounds in a broad range of organizations and include subject matter expertise in areas of Inclusion & Diversity (I&D), Human Resources, Organizational Development, Organizational Effectiveness, strategic planning, operations, customer service, marketing, finance and sales. Additionally, each of the consultants have a significant depth of knowledge and skills and are highly effective in helping client organizations go through the various stages of design, development and implementation of their strategic I&D development process.

Shanghai Los Angeles

Victoria

Pamplona

Durban

Madrid

Sao  Paulo

Queretaro

Dallas Atlanta

Minneapolis San Francisco

Taipei Shenzhen Mohali

Seoul Yokohama

Carquefou Torino

Situation AnalysisCompany Analysis

• San Francisco, California, USA• Los Angeles, California, USA• Dallas, Texas, USA• Atlanta, Georgia, USA• Pamplona, Navarre, Spain• Madrid, Spain• Durban, KwaZulu-Natal, South

Africa• Mohali Punjab, India• Taipei, Taiwan

• Shenzhen, Guangdong, China• Shanghai, China• Yokohama, Japan• Victoria, Australia,• Carquefou, Pays de la Loire,

France• Sao Paulo, Brazil• Queretaro, Mexico• Torino, Italy• Seoul, South Korea

InclusionINC has 19 offices globally. They are headquartered in Minneapolis, Minneapolis- St. Paul, Minnesota, USA with other offices in the following cities:

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“The inclusive leader and the inclusive organization are all about doing things to grow the business and serve the customer well.” –Tony Byers, Starbucks

“Our greatest resource is possible. So, if you can get people more engaged by being more inclusive, getting people to be more innovative and to actually produce at a higher level because you’re an inclusive leader, then that’s something everybody wants.” –Manny Fernandez, FedEx Office

“Our industry is transitioning from brick-mortar to multi-channels, including e-commerce. The changes in the last 5 years in retail were greater than over the past 50 years. That pace won’t slow down moving forward.” –Donald Fan, Wal-Mart

“It’s important to have inclusive teams in the home office, but if you’re really going to be successful, you have to have that message travel all the way down to where the rubber meets the road.” –Jorge Quezada, Kraft

“If our CEO and senior leadership team didn’t buy into this, it wouldn’t work. It has to be embedded in everything that we do.” – Sandy Hoffman, Cisco

“We have a strategy and governance model that’s top-down, bottom-up, and middle-out, where everyone is engaged in the success of transforming the organization.” –Rohini Anand, Sodexo

Situation AnalysisConsumer Analysis

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Situation Analysis

“This book is a must read for anyone leading an organization today. The author’s insights into the value of empowering and including the entire workforce in the social and business architecture of an organization are very timely in an increasingly diverse business landscape. It is also a quick and easy read. Strongly recommend.”

“The shifting dynamics of a global workforce require a new leadership consciousness and style to succeed. ‘Becoming An Inclusive Leader’ provides a timely, must-read roadmap for the leader of any organization to supercharge employee engagement, productivity and innovation.”

Amazon Review - unknown

James McReynolds, President of Caterpillar Global Paving

Product & Service Analysis

Becoming an Inclusive Leader: How to Navigate the 21st Century Global Workforce for $18.63

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Inclusive and diversity training can be a hard industry to break into. This business has the potential to be very lucrative because bigger corporations have the means to spend a lot of money in this category. The setbacks are that some of these companies do not feel they have a pressing need to seek out this type of training and it is hard to break into the spotlight as a new business. The ROI is also very difficult to measure for this type of training. Benefits to this type of training would be to give the company a greater competitive edge. It allows them to have higher collaboration with all employees which can lead to new innovative ideas for the company. In addition, culturally agile leaders are able to be adaptable and flexible.

Situation AnalysisMarketing/Industry Analysis

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Situation AnalysisHistorical Analysis“Founded in 2001 by Shirley Engelmeier, InclusionINC set out to evolve the current thinking and business practices of diversity to inclusion, an actionable business strategy that garners direct ROI through greater employee engagement, productivity, innovation and retention as well as a means to sell more goods and services and reach emerging growth markets.”

“Today InclusionINC works with Fortune 500 companies on a broad array of projects including implementing inclusion as a business strategy to providing learning solutions, training, education, and consulting services.”

“Shirley has advised Fortune 500 companies on creating inclusive, high performance leaders and organizations for over twenty years. Prior to founding InclusionINC, Shirley held senior management positions in global consumer product organizations Brown & Williamson and Frito-Lay. She is one of the leading pioneers around workplace initiatives that improve business results through employee engagement and inclusion.”

“She is a frequent speaker at national leadership, HR, workplace and business strategy conferences in the US and abroad. A highly regarded business strategist, Shirley has consulted with C-Suite executives globally on workplace initiatives across a broad range of industries that include Cargill, PetSmart, ESPN, Denny’s/Advantica, 3M, Hershey’s, Caterpillar, JM Smucker and others.”

“Shirley earned her B.S. degree from the University of Minnesota and resides with her family in Minneapolis.”

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Situation AnalysisCompetitive AnalysisKorn FerryKorn Ferry offers many books and software to assist in assessment of learning agility, performance management, Interviewing, org & team effectiveness, development, competence, and online solutions.

• More well-known brand with 80 offices; 3,700 employees

• Easier website to navigate• Easy to customize to your business/registration• List fees and schedule

Strengths

• Negative reviews on Glassdoor.com• Brand name management issues -Global Novations, Korn/Ferry, Korn Ferry International• Expensive pricing

Weaknesses

When meeting with InclusionINC, the business stated they do not have any competitors. However, InclusionINC mentioned Korn Ferry offers similar consulting services. After further research, Cutting Edge Consulting found Korn Ferry to be the primary competitor in the diversity/inclusion industry. This is due to their global presence, the services they offered, and their competitive prices.

Rationale

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Situation AnalysisCompetitive Analysis

PRISM International, Inc.PRISM International, Inc. is a WBENC certified, full-service provider of innovative, proven consulting services and training programs and products for leveraging diversity and inclusion, managing talent, increasing cultural competencies, preventing harassing and discriminatory behaviors, creating more effective ERGs and diversity councils. Since 1992, PRISM has assisted over 240 organizations in 24 countries by providing a systemic process and best-in-practices performance solutions focusing on optimizing the opportunities and complexities of the workforce, workplace and marketplace.

• States their mission, goal, vision, objectives, and purpose in About Us page

• Easy to navigate website• Includes case studies on website emphasizing success• Have their own conference: ERG & Council Conference

Strengths

• Poor website design• Poor quality videos about the company

Weaknesses

RationalePRISM International, Inc. is the first diversity and inclusion consulting firm displayed on a Google search. Cutting Edge Consulting researched the business and found PRISM to be a secondary competitor because of its prestigious recognition in the diversity and inclusion global market.

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SWOT

• Well-known clients

• Multiple consultants

• 360 Process

• Passionate and open to ideas

• No clear direction

• Lack of brand awareness

• Unclear website

• Another site shows up on Google

• Timing is great

• International could expand company

• U.S is becoming more diverse

• Companies may not seek inclusive training

• Expensive

• Companies do not think they need diversity training

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Strengths Weaknesses

Opportunities Threats

Campaign Goals

5. InclusionINC will increase their website traffic

1. InclusionINC will be well known in the Minneapolis area and in social media

2. InclusionINC will create buzz nationally (larger cities on west coast)

3. InclusionINC will increase the number of clients

4. InclusionINC will stand out from their competition

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Advertising Goals & Objectives

Advertising GoalsTo inform customers about a new product, price, outlet, service, or event

To further heighten product recognition

To encourage trial of a new product

Advertising ObjectivesCreate advertisements that are stimulating and engaging to target markets

Create advertisements that are informative and have a call to action

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Hi, I’m Jack Turner, but my friends call me Jack. Recently, I have been promoted to senior executive of finance at Best Buy and I will be leading a team of 16 people. I’m searching for an opportunity to improve our overall performance, but especially enhance our communication skills. I understand how important the latest business trends are and I would like to keep a competitive edge with other businesses while collaborating with younger generations—this will be helpful not only at work, but so I can “LOL” with my teenage daughter, Jessica.

I am unaware of the specifics of this company. InclusionINC is a new company that I am not sure has enough experience to satisfy what I am looking for. Although, they are a group of young professionals who could possibly connect to a younger staff. They do seem quite expensive for not being in the game for very long. They are present on social media and available in local markets, and their staff seems to have extensive training.

My company already has training available. Some of the competition seems very established and their websites are clear and easy to navigate. InclusionINC’s competition are more reasonably priced for the training they are offering. Staff at places such as Korn Ferry do not have continuous training to keep up to date or expand on new and innovative techniques.

We promise to improve you and your company through this diversity and inclusion training; ultimately making you a better leader.

The advertisement will be Welcoming, Open, Informative, Friendly, Adaptable to company, and Customizable. We will use their company colors to reinforce their brand. It will be eye catching and appealing to business men and women so that they want to find out more and are intrigued to explore the opportunities that InclusionINC has to offer. Some of our values we want to get across are: Integrity, Teamwork, and Inclusion.

Creative BriefWho is my Target?

Where am I in the mind of this person?

Where is my competition in the mind of this person?

What is the consumer promise”big idea”?

What is the tone of the advertisement?

Testimonials from companies, reviews about the book, news articles from various news agencies are the supporting evidence for the creative brief, which can be found throughout the book.

What is the supporting evidence?

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Our campaign is designed to grab the attention of well-known Fortune 500 companies all over the globe. Our primary audience well consist of directors, executives, managers, presidents, and vice presidents.

Our intention is to appeal to all races and ethnicities, with a great salary, and inclusive to everybody.

• Male, 47, White• Works at Costco• Senior Executive of Finance• Salary $120,000• Wife: Sharleen- teacher at middle school• 3 kids: Rob, Paige, and Erica• Family vacation: Wyoming National Park• 1 dog: Reggie• Family man, Bread winner• Wants to improve his leadership skills to

lead, motivate his team through communication with co-workers, and move up on the career ladder

Target Market ProfilePrimary Audience

Demographics

They wish to define the traits and behaviors of an inclusive leader, and want more knowledge of tools that will help them become effective leaders.

Psychographics

They are influential decision makers in their organization. They are already established leaders in the organization They are influential decision makers in their organization. They are already established leaders in the organization, and are continuously looking for growth opportunities in order to improve team efficiency.

Rationale

Meet Jack Turner

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• Asian, 25, Female• Works at Target• Assistant Marketing Manager• Salary: $70,000• Single, but currently dating• 1 cat named Mr. Whiskers• Vacation: Studied abroad in Spain, would love to go

back to visit her host family• Her parents live in Portland, Oregon• At work she makes presentations, gives tours, and

leads teams with projects• She has a lot of ambition and is driven, extroverts,

and wants to break the glass ceiling

Target Market ProfileFor the secondary audience we would like to focus on the younger employees, who want to move up in a company. They also desire to obtain more skills to becoming an effective leader.

Secondary Audience

The demographics of the secondary audience will be the younger employees, wide range of diversity, with an average salary.

Demographics

They want more opportunities to advance in the company. Ambigious individuals who want their voice to be heard in the company because they have a lot to contribute.

Psychographics

Meet Kelly Burmingham

They have a significant impact on the company’s success, while they also have the potential to be future leaders within their organization. We believe the ambition of these individuals will make them an ideal secondary target market for InclusionINC.

Rationale

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1. Increase awareness by 6% within the diversity/

inclusivity training and consulting industry in the first year

of running campaign in the Minneapolis area.

Marketing Objectives

2. Increase knowledge and awareness of InclusionINC by 4% to the West Coast and 4% in the Minneapolis area by SEO, Google Analytics, and social media engagement through Twitter.

3. Increase the number of clients by 10% through tactics such as workshops, webinars, and advertising.

4. Create a campaign focused on InclusionINC’s unique

selling proposition of inclusivity.

5. Increase website traffic by 10%.

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As a new company, InclusionINC has the opportunity to create an essential need in the inclusion and diversity workplace industry. Discovering solutions for diversity and inclusion issues is a new approach InclusionINC is specialized in and eager to share their passion with prospective clients. Because the company atmosphere is open-minded and flexible, InclusionINC is able to tailor to their client’s needs in order to drive results. Throughout this partnership, each organization improves their performance effectively by team building and constantly progresses forward in the inclusion and diversity industry.

Key Strategies

Advertisements designed will have a logical appeal, professional tone, and emphasize InclusionINC as an imperative business strategy.

Advertising Strategy

The media vehicles selected will follow a multi-platform selling strategy. InclusionINC will be running several advertisements in the same outlet and change the content periodically in social media networks like Twitter, Facebook, and LinkedIn. Another approach will be to distribute advertisements across multiple outlets in the same category. This includes IncluionINC’s online newspapers.

Media Strategy

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Increase InclusionINC’s consultants in the Northeast region because there is a growing trend of Fortune 500 companies headquartered in that area.

Business Strategy

Media Vehicle Research

2.5 percent of individuals traveling to work commute via bus, which tells Cutting Edge Consulting that 3,230,524 workers have the potential to see InclusionINC’s advertisement.

1.45 percent of individuals traveling to work commute via subway/transit, which tells Cutting Edge Consulting that 1,866,239 workers have the potential to see InclusionINC’s advertisement.

Altogether, there is almost a 4 percent chance InclusionINC’s advertisement will be exposed to a primary and/or secondary target market.

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Media VehiclesVehicle Material Rationale

Airport • Blackit Diorama (Gate/Terminal) • Holiday season – Most popular time to travel and be seen by the target market

• Regardless of trip purpose, over 80% of all passengers spend up to 30 minutes in each: ticketing, security and baggage claim

• About 90% of all travelers arrive to the airport 1+ hours prior to departure

• Over two-thirds of Frequent Flyers can be reached with a 3-month airport campaign

• Business Frequent Flyers are over twice as likely to scan a QR code with a smartphone compared to the average adult

• As they travel through the airport, about 3 out of 4 Frequent Flyers will read your message

Direct Mail • Diversity and Inclusion Puzzle• Paper Fortune Teller

• Material is informative, interactive, and grabs the target markets attention

• Able to refine audience by sending direct mail to senior leaders and mid-level managers on Wednesdays in order to get them through the week

• Direct mail is the only medium where you can virtually reach every household in your community

• Less competition compared to other mediums like magazines• Customizable and personal

Conferences & Expositions

• Corporate Diversity and Inclusion Conference June 12-13, 2014 (New York, NY)• Diversity and Inclusion Conference & Exposition October 13-15, 2014 (New Orleans, LA)• US Business Leadership Network Annual National Conference & Biz2Biz Expo September 29 – October 2, 2014 (Orlando, FL) • Diversity Employment Day Career Fair July 10,2014 (Minneapolis, MN)

• A networking opportunity to build awareness and establish business relationships with various companies and with target markets• A chance to inform target markets, create a need, and

prospect to new clients• Distribute merchandise, sell the book, give away 5 free

copies

Kindle • Amazon KDP Select Program • People like freebies• Getting to the top twenty list and staying there• Reviews attract and persuade others to read the book

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Vehicle Material Rationale

LinkedIn Ads Online Advertisements • Business are highly active on LinkedIn• Effective Business-to-Business vehicle• 4 out of 5 LinkedIn members drive business decisions• 59% of members are managers or senior-level executives• Best social network for lead generation• Ability to tailor messaging and target exact audience segment

Online Newspaper

• Los Angeles Times• The Atlanta Journal-Constitution

• Expands the business nationally• Newspapers were in the top ten online newspapers• Online newspaper users spend twice as much time as the

general user• 1/3 of online newspaper visitors return to the site several

times a day• Credibility of a newspaper extends to advertiser• 79% of newspaper website users purchase online com-

pared to 49% general users

Podcasts • Audio from Webinar • Gives target markets a preview of purchasing for training• Little cost, convenient and can be online quickly• Gain a very focused audience• In control of podcast content, length, and dates

Seminars andWebinars

• Video and Audio Tours • Gives target markets a preview of purchasing for training• Adds value to your brand (leverage)• Educates and informs your audience• Creates a lasting impression

SEO • Diversity• Shirley Engelmeier• Inclusion• Leader • Training

• Strategy• Fortune 500• Team Building• Teamwork• Business

• Increase website traffic• Increase sales and revenue• Build brand awareness• Competitors already use it• Generate new leads and customers• Easily accessible on the top search engines• Consistency• First when target markets think of diversity/inclusion

training

Twitter Twitter Posts • Connect with customers• Branding InclusionINC• Retain customer feedback• Market product and service• Give news and latest updates• Opportunity to give coupon codes and promotions to

build brand loyalty• Spy on competition• It is viral and increases sales

YoutubeVideos

• Demostrations• Informative material

• Video content is a powerful branding tool (visual)• Potential to get message to wide range of audiences• Easy and inexpensive• Creating original video content improves SEO

Media Vehicles

Learn to Grow Continuously-­-­Individually & Professionally.

This book is a must read for anyone leading an organization today. The author's insights into the value of empowering and including the entire workforce in the social and business architecture of an organization are very timelyin an increasingly diverse business landscape. It is also a quick and easy read. Strongly recommend. -­Amazon Review

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Creative Execution

InclusionINC is a global leader in diversity and inclusiveness

utilizing current business trends to customize to your organization and continuously drive results.

““

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Diversity Inclus

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LeadershipStrategy

www.inclusion-­inc.com

email: info@inclusion-­inc.comphone #: 855.879.9576

Use the promo code to get

15% off of book burchase

Promo Code: inclusive1

“The shifting d

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global workforce require

a new lead

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style to succeed. ‘Becom

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Inclusive Leader’ provid

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must-­read

roadm

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organization to supercharge employee

engagement, prod

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innovation.”

-­ James M

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Direct Mail-Fortune Teller

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Creative Execution Creative Execution

InclusionINC foresees your future as an inclusive leader. We challenge you to get involved by making your own

fortune teller with the instructions provided below. On your journey you will learn about who we

are and what we have to offer you to Becoming an Inclusive Leader.

Creative Execution Creative ExecutionDirect Mail-Puzzle

25 26

“InclusionINC is a global leader in diversity and inclusiveness utilizing current business trends to customize to your organization and continuously drive results.

Inclusion Matters

855-879-9576

Billboard Ad

Transit Ad

Creative Execution

InclusionMatters

InclusionINC

Inclusive training is a business imperative in the 21st century.

Learn more

Online Ad

LinkedIn Ad

27 28Creative Execution

29 30Calendar & Budget

Direct Mail

Expos

LinkedIN Ads

SEO

Twitter

Compressed BudgetDirect Mail $5,900

Expos $6,000

LinkedIN Ads $7,300

SEO $12,000

Twitter 0

Total $31,200

Direct MailExposLinkedIN SEOTwitter

Week 1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4June July August Septemeber October Novemeber

Direct MailExposLinkedINSEOTwitter

W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4December January February March April May

MagazineNewspaperExposDirect MailSEOWebinarBillboardsTransit/ RailBusLocal Online

Week 1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4June July August Septemeber October Novemeber

MagazineNewspaperExposDirect MailSEOWebinarBillboardsTransit/ RailBusLocal Online

W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4December January February March April May

Minneapolis BudgetMagazine $5,000.00

Newspaper $7,584.00

Expos $6,000.00

Direct Mail $1,233.60

SEO $10,000.00

Webinar (Eventbrite) $-

Billboards $3,750.00

Transit/ Rail $700.00

Bus $300.00

Local Online $6,000.00

Total $40,567.60

MinneapolisCompressed

Calendar & Budget

19.2%

18.9%

23.4%

38.5%

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• Quantity: Social media touches• Track viewers clicks on social media ( Facebook Insights LinkedIn ads/posts Twitter Google Analytics Youtube Views• Number of participants in webinar and seminars• Increase in client numbers• Ask clients how they found out about InclusionINC - Offer a survey to take before and after interaction with organization• Interview previous and older clients about the campaign - Like/dislikes - Satisfied/dissatisfied - Where they came in contact with InclusionINC - Suggestions

InclusionINC WebsitePodcastsLinkedIn PostsLinkedIN AdsTwitterYoutube CommercialsYoutube VideosFacebookSEOKindleWebinarOnline newspapersAirport Signage

Week 1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4June July August Septemeber October Novemeber

InclusionINC WebsitePodcastsLinkedIn PostsLinkedIN AdsTwitterYoutube CommercialsYoutube VideosFacebookSEOKindleWebinarOnline newspapersAirport Signage

W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4W1 2 3 4December January February March April May

• Interview previous and older clients about the campaign - Like/dislikes - Satisfied/dissatisfied - Where they came in contact with InclusionINC - Suggestions• Interview random target audience members and ask if they have seen the ad - Awareness and Knowledge

• Why did your company/you choose to work with InclusionINC?• Have you ever seen an InclusionINC ad before? -Have you ever seen this ad? o Show multiple advertisements from different media vehicles• Do you know any competitors of InclusionINC?• What made InclusionINC stand out when you were deciding which company to work with?• Have you read Becoming an Inclusive Leader? -What did you take away from it? -Would you recommend it to a colleague? Why or why not?• Have you seen any social pages with InclusionINC?• Have you heard of any other companies working with InclusionINC?• Have you heard any of your peers talk about InclusionINC? -How have your thoughts changed since you have worked with InclusionINC/ -Have you noticed a change in your business?

Check in the next 4 to 6 months

Check in at end of year 1

Evaluation Questions to ask

Global BudgetInclusionINC Website $-

Podcasts $-

LinkedIN Ads $7,300.00

LinkedIN posts $-

Twitter $-

Youtube Commercials $3,360.00

Youtube Videos $-

Facebook $-

SEO $12,000.00

Kindle $-

Webinar $-

Online Newspapers $8,000.00

Airport Signage $7,500.00

Total $38,160.00

Global

Campaign EvaluationCalendar & Budget

Works Cited33

Contact List

Mackenzie ImhoffImhoffmn@uwec.edu

(906)-399-6051

Bryan WadleyWadleybm@uwec.edu

(651)-380-7975

Abigail VidmarVidmarae@uwec.edu

(763)-257-2524

Natalie Pavlic

Nataliepavelic92@gmail.com

(414)-659-3613

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http://www.conference-board.org/conferences/conferencedetail.cfm?conferenceid=2610&view=pricing&eventid=2615

http://10times.com/minneapolis-us/tradeshows

http://www.usbln.org/annual-conference.html

http://www.usbln.org/annual-conference.html

http://cc.bingj.com/cache.aspx?q=Corporate+Diversity+and+Inclusion+Conference+&d=4-900906885579848&mkt=en-US&setlang=en-US&w=OJFfVR8qX-60rNuTagwv4GZS6ZZIoT8T

http://ajcmediakit.com/#

http://www.clearchannelairports.com/

http://www.outreach.com/top-ten-reasons-to-use-direct-mail.aspx

http://www.slideshare.net/HubSpot/how-to-use-linkedin-ads-to-drive-new-leads-and-customers

http://extra.twincities.com/media_kit/why_online.htm

http://enginesofcreation.com/five-reasons-for-seo.php

http://www.howtopodcasttutorial.com/seven-reasons-to-create-your-own-podcast.htm

http://blogs.cisco.com/home/top-reasons-why-using-webinars-is-good-for-business/

http://askaaronlee.com/10-reasons-why-your-business-should-use-twitter/

https://www.drivingbusinessonline.com.au/articles/5-reasons-to-use-youtube-for-business/

http://www.seanogle.com/entrepreneurship/increase-amazon-kindle-book-sales

http://www.slideshare.net/marcus.bowman.slides/us-commuting-statistical-analysis

http://www.inclusion-inc.com/