MAYOR’S CHALLENGE:FREEPORT SENIOR CENTER

MEET TH E TEA M :

B R IA N H OW L EY – CEO

N IC H OL A S ZAVAT T IER I – C OO

MIC H A EL B REN N A N – C FO

A N TH ON Y EN G EL H A R D T - C MO

OUR VISION

Our vision is to generate an effective marketing strategy for the senior center including creating a more efficient Internet presence by updating the senior center website and creating a Facebook page.

Coupled with increased outreach, we also want to improve the overall experience of the current and future members.

FREEPORT SENIOR CENTER “A Celebration of Senior Living”

The Senior Center is the hub of activities for

seniors age 60 plus. Our program is founded on

the principle of bringing senior citizen’s together

for entertainment, enrichment, and

enlightenment. We offer a senior lounge with a

television, kitchen, computers, billiards, card

tables, library with books and videos, along with

a variety of programs and sports.

INFORMATION:

“Thank you to our patrons for recognizing us as

the best recreation center on Long Island”

www.yelp.com/biz/freeport-senior-center-

freeport-2

www.facebook.com/FreeportSeniorCenter

Members of the Freeport Senior Center gather to play some volleyball in the Recreation Center Indoor Gym Freeport Senior Center member takes a swim in the Indoor Pool

Located inside the doors of the

Freeport Recreation Center

130 East Merrick Road Victoria Dinielli Freeport, NY 11520 Manager (516) 771-4194 (516) 377-2314

www.freeportny.gov VDinielli@freeportny.gov

Come Join Us

FREEPORT SENIOR CENTER FLYER

Designed to be used in Recreation Center Brochure

Hopes to bring more attention to the Senior Center

FREEPORT SENIOR CENTER POSTCARDS Send postcard to local

neighborhoods with the hope of gaining more members

Cost to be printed is $144 for 2,500 postcards

FREEPORT SENIOR CENTER POSTCARDS

FREEPORT SENIOR CENTER POSTCARDS

Quantity

Price Shippin

g Charge

Postage

Total Price

Breakeven

% of Quantity

2500

$144.0

0 $18.00 825$1,012.8

3 60.231

%

5000

$151.0

0 $23.00 1650$1,851.7

4 11 0.211%

10000

$311.0

0 $61.00 3300$3,731.3

0 21 0.213%

POKER TOURNAMENT FUNDRAISER Create a fun event for the Seniors Use entry fees as a fundraiser to help

better the Senior Center Event is open to the Public:

In order to increase the entry fees earnedMembers are allowed to bring friends, with the hopes of exposing more Seniors to the Senior Center

POKER TOURNAMENT

FUNDRAISER FLYER

POKER TOURNAMENT FUNDRAISER

Entry Fee

Options

Prize Pool

Options

First Place

Second Place

Third Place

Funds Raised

$25 $344 $172 $120 $52 $281

$35 $481 $241 $168 $72 $394

$45 $619 $309 $217 $93 $506

USING SOCIAL MEDIA

Facebook Page• Expand the marketing scheme by reaching

out to more and more people

Yelp Page• Create reviews from current members

• Feedback will be beneficial for people

looking to become members

Electronic version of Freeport Senior Center Flyer to be used for Website

SUMMARY• Stronger presence in Social Media: Yelp, Facebook

• Flyers that can be printed and hung in local businesses, in the center, or sent out electronically

• Postcards

• Fundraiser to help ease the burden of initial postcard costs, or to raise cash if need be