Creative Social Training 2017

CS Training

For 10 years Creative Social has been inspiring the creative industries through events around the globe. We’re incredibly proud to have given such a diverse range of individuals a platform to share their insights with our audience.

We are now taking that platform forward with a series of training modules, which can inspire talent at agencies and brands alike. Our modules are split between creativity training for businesses and specific training for Senior Creatives.

All our training is based on the theory of learning by doing and delivered by one of our Socials.

A collaborative model

Creative Social is built on a platform of collaboration and all our trainers are sourced from our members - a collection of Creative Directors, Strategists and Business Leaders.

In addition we are also talking to a number of partners to support us in the development of new modules. These include:

Training module examples

From Good To Great

An interactive workshop to help your teams understand what constitutes award winning work and explore what you as a team need to do to win awards. It will examine how you work better, how skill-sets need to change and setting clear action points.

Event duration: 1.5 hours

Inspiring Creativity Identifying skill changes Winning Awards

Investment - £1.5k

1 Speaker

Max attendees - 40

Creative Super Powers Workshop

Today’s best advertising talent are not one thing, but can assume multiple identities, sometimes at the same time. It’s a diversity of disparate perspectives held together at any given moment that has become the key for success and we believe that bringing these skills to marketers and business people is the secret to creating an agile business.

This session explores each of these roles in detail, breaking down the key characteristics of each. Talent from the Creative Social network will discuss how they see themselves within this matrix, giving tangible examples of each of these roles.

Attendees will be encouraged to look at their own professional identities, mapping out strengths and locating weaknesses. Resources, tools and advice will be shared during the session that will allow attendees to leave with clear, individual action points.

Event duration: 1.5 hrs to a Full day

1-5 speakers

Inspiring Creativity Role exploration Skill diversification

Investment - £1.5k - £10k

Max attendees - 50

Hacking Gender Diversity

The lack of gender diversity in the creative department is perhaps one of the biggest issues facing the creative industries right now. Diversity = Creativity and Innovation.

This workshop seeks to bring to light some of the biggest issues that are faced by women in the workplace and explore the small changes that you can make as a business that will make a significant difference.

Expect to come out of this workshop with dozens of actionable changes (culture hacks) that will make an immediate impact on the culture.


Tackling Diversity Culture Hacking Inspiring Creativity

Investment - £1.5k

1 Speaker

Max attendees - 40

Digital Trends Workshop

A two and a half hour workshop exploring some of the key trends in the technology and marketing industries and understanding which ones would be most appropriate to explore for your business.

Trends we cover include 3D printing, AI, autonomous vehicles, blended reality, disappearing technology, live streaming, smart materials, snackable content and wearable tech.


1-2 speakers

Inspiring Creativity Agility Innovation Skill Exploration

Investment - £2.5k

Max attendees - 40

Making your own Products

A two hour session that helps agencies and brands figure out if they could make their own products. We will look at some of the success stories, why other products failed, some of the pitfalls. But most importantly help find a way to channel agency enthusiasm for creating products and playing in the start-up world.

Event duration: 2 hours

Inspiring innovation Staff retention New partners Possible new revenue

Investment - £2k

1 Speaker

Max attendees - 40

Present with Presence

A program that combines the highly successful Mackenzie method training with real world speaking opportunities curated by Creative Social.

We will work with your company to plan the 3 month track which combines workshops, coaching sessions, practice sessions and real world opportunities for the participants to apply, test and develop what they’ve learnt.

Event duration: 3 month track

Presentation skills confidence public speaking

Investment - £5k

1 Speaker

Max attendees - 8 to 12

Another Tomorrow - Prototyping the future

A half day workshop exploring methods on how to “fail fast, not big”. Get insight on how to work in interdisciplinary teams, rapid prototyping and how to inspire your organisation to master the fear of failure.


2 speakers


Investment - £4k

The Ideas Workshop

Based on the highly acclaimed Ideas Workshop by Kevin Duncan (with every attendee receiving a copy), this workshop will give you and your team the skills and techniques to come up with better ideas.

It includes how to deliver effective brainstorms, how to make money from them and how to run a brainstorms that involve brands and agencies. Most important it will show you how to apply these techniques to existing briefs and to the pitch process straight away.


1 speaker/facilitator

Inspiring Creativity Idea Generation Innovation Skill diversification

Investment - £4k

Max attendees - 15

Digital Disruption Workshop

A two day workshop which is aimed to provide client teams with a much better understanding of the evolving landscape and how digital impacts the way people behave as well as give the team an increased confidence in their ability to brief and deliver digital and social media campaigns.

Event duration: Full day

2-4 speakers

Understanding Digital Disruption Agility Change Management

Investment - £15k - £20k

Max attendees - 40

Mutation Workshop

The Mutation sessions were developed with the clear view of helping companies and brands become more agile. Their primary purpose is to turn a business problem into a set of opportunities through collaborative iterative brainstorming.

The session is attended by key client team members mixed the members from Creative Social. The inputs will invariably be human/shopper insight, technology and brand understanding with the output being buckets of ideas that will form the basis for setting key strategic areas for on-going concept development. The aim is also to develop an ongoing framework that can be replicated to help solve problems quickly.

Duration: Full day

5-10 people + client

Problem solving Ideation Innovation Agility

Investment - £15k - £25k

Max attendees - 40

Shorter Inspiration Sessions

Creative Super Powers Workshop

As we enter a new Age of Creativity, people are going to need a new set of creative super powers to thrive. Powers which will help us re-learn key traits often forgotten from childhood such as adaptability, curiosity, empathy and fearlessness. The super powers of Hacking, Making, Teaching and Thieving.

This session explores each of these super powers in detail, breaking down the key characteristics of each and inspiring people to learn, unlearn and re-learn so they are best equipped to deal with the changing landscape

Event duration: 1 hr

1 speaker

Inspiring Creativity Role exploration Skill diversification

Investment - £1k

Max attendees - 50

Tech Trends Session

A one hour session exploring some of the key trends in the technology and marketing industries and how they might impact the ad industry.

Trends we cover include 3D printing, AI, autonomous vehicles, blended reality, disappearing technology, live streaming, smart materials, snackable content and wearable tech.

We also do a SXSW Special Edition.

Event duration: 1 hour

1 speaker


Investment - £1k

Max attendees - 40

Some of our trainers

Daniele Fiandaca (@yellif) Co-founder, Creative Social Hyper Island Master Class Speaker and Course Leader as well as a regular industry speaker. Ex Head of Innovation at Cheil Worldwide.

James Cooper (@koopstakov) Head of Creative at betaworks Products he has worked on include 55M downloaded game Dots, Giphy, the search engine for Gifs that raised $18M, Digg and Instapaper. Ex Chief Creative Innovation officer at JWT.

Bo Hellberg (@bohellberg) Creative Director Bo is an experienced D&AD trainer and a regular industry speaker. Ex ECD at Brave and Hey Human.

Scott Morrison (@scotttheboom) Founder, Business Accelerator Ex Marketing Director and Commercial Director at Diesel, Scott is now a Business Accelerator, speaker and mentor.

Laura Jordan Bambach (@laurajaybee) Co-founder, Creative Social Creative Partner at Mr President. Co-founder, shesays. Hyper Island Masters tutor. Former President of D&AD.

Rebecca Mackenzie Founder of the Mackenzie Method Former strategist, novelist, improviser and trainer. Creative Equals, SheSays, D&AD New Blood. Tutor at Royal Holloway Creative Writing MA. Finding new ways of making and being.

Patrick Collister (@directnewideas) Head of Design, Google Patrick is an experienced trainer having run a training business for over 10 years before he joined Google. Also a regular speaker at Cannes Advertising Festival.

Dave Birss Head of TV, The Drum Chap behind OneDayCodeSchool.com. Creative bloke. Consultant. Speaker. Scotsman

Kevin Duncan (@kevinduncan) Founder, Advisor Business adviser, marketing expert, motivational speaker, author.

Ali Hanan Founder, Creative Equals Ali is a freelance CD who has worked for some of the world’s top brands (Guinness, Philips, British Airways, Dulux) at some of London’s leading agencies (AKQA, R/GA, OgilvyOne, Karmarama, Rapp). She is also co-founder of Creative Equals

Joe Coppard & Fredrik Heghammar Co Founder of Another Tomorrow Both are natural collaborators and facilitators, driven to explore new ways to communicate; always curious about new trends and techniques. Alongside running Another Tomorrow they both teach at Berghs School of Communication

Sam Ball Founding partner of Lean Mean Fighting Machine, ex-M&C Saatchi Creative Director. Speaker at numerous events in numerous cities around the world and has judged at all the major advertising awards.

http://OneDayCodeSchool.com

If you are interested in finding out more, please contact:

Daniele Fiandaca [email protected]

+44 7976 826 194