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ASSOCIATE PROFESSOR OF DIGITAL MEDIA @JEANBURGESS Creative Citizenship & Social Media QUEENSLAND UNIVERSITY OF TECHNOLOGY JEAN BURGESS DAHLIYANI BRIEDIS | ST. KILDA COMMUNITY GARDEN | WIKIMEDIA COMMONS SOCIAL MEDIA RESEARCH GROUP

Creative Citizenship and Social Media

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Keynote presented at the Creative Citizens conference #creativecitizens, Royal College of Art, London 19 September 2014

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Page 1: Creative Citizenship and Social Media

A S S O C I AT E P R O F E S S O R O F D I G I TA L M E D I A

@ J E A N B U R G E S S

Creative Citizenship & Social Media

Q U E E N S L A N D U N I V E R S I T Y O F T E C H N O L O G Y

J E A N B U R G E S S

D A H L I YA N I B R I E D I S | S T. K I L D A C O M M U N I T Y G A R D E N | W I K I M E D I A C O M M O N S

S O C I A L M E D I A R E S E A R C H G R O U P

Page 2: Creative Citizenship and Social Media

C R E AT I V E C I T I Z E N S H I P & S O C I A L M E D I A

R E M E D I AT I N G C R E AT I V E

C I T I Z E N S H I P

1 . O V E RV I E W

4 . C O M P E T I N G F U T U R E S

D I G I TA L C R E AT I V E

C I T I Z E N S H I P

U S E R - C R E AT E D C O N T E N T

2 . T H E W E B 2 . 0 M O M E N T

T H E P L AT F O R M PA R A D I G M

3 . T H E S O C I A L M E D I A M O M E N T

5 . P R O V O C AT I O N S PA RT I C I PAT O RY C U LT U R E

T H E S E L F A N D T H E W O R L D

3 M O D E L S

T H E N E W U B I Q U I T YN A R R AT I V E S O F E N C L O S U R E

Page 3: Creative Citizenship and Social Media

R E M E D I AT I N G C R E AT I V E C I T I Z E N S H I PO V E RV I E W

vernacular creativity & digital media

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1

2

3

C I V I C B E N E F I T S

O F C R E AT I V E

PA RT I C I PAT I O N

B E I N G A C I T I Z E N

O F D I G I TA L

M E D I A

C R E AT I V E WAY S

O F B E I N G A

C I T I Z E N

exercising the rights and responsibilities associated with membership of online creative communities and digital media platforms; participating in the politics of platforms

civic engagement as unintended consequence of digitally mediated creative participation and creative networks

creative, collaborative approaches to solving civic challenges using digital and social media

3 M O D E L S O F C R E AT I V E C I T I Z E N S H I PO V E RV I E W

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1

2

3

C I V I C B E N E F I T S

O F C R E AT I V E

PA RT I C I PAT I O N

B E I N G A C I T I Z E N

O F D I G I TA L

M E D I A

C R E AT I V E WAY S

O F B E I N G A

C I T I Z E N

exercising the rights and responsibilities associated with membership of online creative communities and digital media platforms; participating in the politics of platforms

civic engagement as unintended consequence of digitally mediated creative participation and creative networks

creative, collaborative approaches to solving civic challenges using digital and social media

3 M O D E L S O F C R E AT I V E C I T I Z E N S H I PO V E RV I E W

Page 6: Creative Citizenship and Social Media

1

2

3

C I V I C B E N E F I T S

O F C R E AT I V E

PA RT I C I PAT I O N

B E I N G A C I T I Z E N

O F D I G I TA L

M E D I A

C R E AT I V E WAY S

O F B E I N G A

C I T I Z E N

exercising the rights and responsibilities associated with membership of online creative communities and digital media platforms; participating in the politics of platforms

civic engagement as unintended consequence of digitally mediated creative participation and creative networks

creative, collaborative approaches to solving civic challenges using digital and social media

3 M O D E L S O F C R E AT I V E C I T I Z E N S H I PO V E RV I E W

Page 7: Creative Citizenship and Social Media

U S E R - C R E AT E D C O N T E N T & PA RT I C I PAT O RY C U LT U R ET H E W E B 2 . 0 M O M E N T

Page 8: Creative Citizenship and Social Media

T H E W E B 2 . 0 M O M E N T U S E R - C R E AT E D C O N T E N T & PA RT I C I PAT O RY C U LT U R E

Page 9: Creative Citizenship and Social Media

T H E P L AT F O R M PA R A D I G MT H E S O C I A L M E D I A M O M E N T

The convergence of user-created (or curated) content

with social networking, mediated via a handful of

increasingly dominant proprietary platforms

Social media

Page 10: Creative Citizenship and Social Media

T H E P L AT F O R M PA R A D I G MT H E S O C I A L M E D I A M O M E N T

Platforms are the new media institutions:

they enable, coordinate and regulate participation

via both ‘hard’ sociotechnical and ‘soft’

discursive means

Page 11: Creative Citizenship and Social Media

T H E P L AT F O R M PA R A D I G MT H E S O C I A L M E D I A M O M E N T

The stuff of platforms

✦ Interface design, aesthetics, affordances

✦ User practices, behaviours, norms✦ Software, algorithms, APIs✦ Business models, licensing,

partnerships, revenue streams✦ Media representations, social

understandings

Page 12: Creative Citizenship and Social Media

T H E N E W U B I Q U I T YT H E S O C I A L M E D I A M O M E N T

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T H E N E W U B I Q U I T YT H E S O C I A L M E D I A M O M E N T

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Visible nodes = degree >7 Size: in-degreeColour: modularity class

Snapshot of follower-followee relationships in #agchatoz network as at April 2014

Leftish twittertariat

Media orgs, journos, MPs

Oz ag orgs, farmers

international ag orgs, farmers

right-wing #auspol

foodies

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S I L LY C I T I Z E N S H I P

T H E S O C I A L M E D I A M O M E N T

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N A R R AT I V E S O F E N C L O S U R EC O M P E T I N G F U T U R E S

Early experimentation and user-led innovation give

way to standardisation and closure as platforms

mature, reducing ‘interpretative flexibility’

Page 23: Creative Citizenship and Social Media

V U L P U TAT E A E N E A N

C O M M O D O M AT T I S D A P I B U S

C O N S E C T E T U R M A G N A

T O RT O R T E L L U S F R I N G I L L A V E S T I B

E G E S TA S C U R S U S

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N A R R AT I V E S O F E N C L O S U R EC O M P E T I N G F U T U R E S

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N A R R AT I V E S O F E N C L O S U R EC O M P E T I N G F U T U R E S

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N A R R AT I V E S O F E N C L O S U R EC O M P E T I N G F U T U R E S

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16  July  2006  h+p://paulstama3ou.com/odeo-­‐launches-­‐tw+r-­‐hellodeo/  

T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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16  July  2006  h+p://paulstama3ou.com/odeo-­‐launches-­‐tw+r-­‐hellodeo/  

T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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h+p://gizmodo.com/5925156/the-­‐worst-­‐tweets-­‐from-­‐the-­‐first-­‐year-­‐of-­‐twi+er

T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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h+p://gizmodo.com/5925156/the-­‐worst-­‐tweets-­‐from-­‐the-­‐first-­‐year-­‐of-­‐twi+er

T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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2 0 1 4

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

Leximancer analysis of all posts from http://blog.twitter.comusing default settings

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

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T H E S E L F A N D T H E W O R L DC O M P E T I N G F U T U R E S

G I L A D L O TA N | H T T P S : / / M E D I U M . C O M / I - D ATA / I S R A E L - G A Z A - WA R - D ATA - A 5 4 9 6 9 A E B 2 3 E

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Strategies & Tactics Of The Digital Creative Citizen• Exploit social media logics

with playful and ‘silly’ citizenship

• Adopt adaptive, multi-platform strategies & avoid delegating everything to one or two platforms

• Develop critical engagement with platforms and their cultures as part of digital creative citizenship

D I G I TA L C R E AT I V E C I T I Z E N S H I PP R O V O C AT I O N S