predicted online spending

2012 2013

$1.362$1.275

$1.465BILLION

BILLION

BILLION

DEC

10

NOV DEC NOV DEC

NOV

26

DEC

04

$61.8 BILLION

$42.3BILLION

was spent onlineduring the months of Nov & Dec

15.1%predicted increase

increasefrom 2011

14%

INCREASE SHOPPING CART CONVERSION

HOLIDAY E-COMMERCE AT A GLANCE

CELEBRATE YOUR PRESENCE AND GROW YOURREVENUE IN NOVEMBER AND DECEMBER BY

EXCELLING IN THESE AREAS

SALES / MARKETING / IT

ALIGNMENTPROMOTIONS CART

FUNCTIONALITY

WEBSITEPERFORMANCE

FULFILLMENT (DELIVERY OR

AUTHENTICATION )

CUSTOMERSERVICE

LOOK FOR WAYS TO ENCOURAGE HESITANT BUYERS

Trust Seals Live Chats Last-Minute Deals & Want

it by X?

Email Search

Social A�liate Marketing

$

WWW.

SAVE!

21% of marketers plan to advertise eCoupons - but be careful! Make sure that your coupon codes are safe from fraud by building protected links.

!

INCREASE EMAIL MARKETING CONVERSION

INCREASE PAID SEARCH CONVERSION

INCREASE SOCIAL

28

In the U.S. alone, more than

OF ALL EMAILS are sent during the holiday season.

28% 3% OF WEBSITE VISITS

Email accounts for nearly

(ahead of social)

who used only one channel before converting, used search

as that single channel.

Email accounts for

3.58% and social .71% than search 2.49%

combined

HIGHER CONVERSIONS

tips

Review your analytics from previous holiday seasons for trends in incoming search keywords, top categories or

brands, popular on-site search terms and more.

KEYWORD

For more ideas and insight on conversion rate optimization,

tips

of companies say they don’t have an online

testing strategy

Test the content, layout and segmentation of headlines, forms and calls-to-action to find higher

conversion rates.

MORE THAN

20% A/B MVT OR

Be sure to o�er promotions that are consistent across all users' touchpoints and function well across a variety of:

Browsers Connectionspeeds

Operatingsystems

Screenresolutions

OS

TEST, TEST, TEST

“One accurate measurement is worth a thousand expert opinions”

- Admiral Grace Murray Hopper

plan to use social media sharing tools

on their site

49% OF MARKETERS

plan to advertise product promotions

on social media

36% OF MARKETERS

who shopped online during Cyber Monday said

they shared deals they found with others on their

social networks

23% OF CONSUMERS

plan to advertise holiday deals on

social media

45% OF MARKETERS

50% OFF

OF SHOPPERS15%

tips

OPTIMIZE FOR MOBILE 1 in 3 e-commerce emails links to a

landing page not optimized for mobile

Don’t forget that after people have bought once,they’re more likely to buy again. So encourage them to

follow you on Facebook or Twitter

sign up for your newsletter

get a coupon

they can use toward a future purchase

THA

NK

SG

IVIN

G

BLA

CK

FRID

AY

GR

EEN

MO

ND

AY

CY

BER

MO

ND

AY

WIN

TER

SOLS

TIC

E

CH

RIS

TMA

S

NEW

YEA

R

NOV

27NOV

28NOV

29DEC

10DEC

05DEC

02DEC

21DEC

25DEC

26JAN

01

HA

NU

KK

AH

KW

AA

NZ

AA

tips

CHOOSE CAMPAIGN THEMES BASED ON SPECIAL EVENTS IN NOVEMBER AND DECEMBER

Follow us @cleverbridge Sources: comScore, eMarketer, Forrester Research, Econsultancy, Building Keystones

visit blog.cleverbridge.com

Holiday Season

CONVERSION RATE

E-COMMERCE

forOPTIMIZATION