Inbound Marketing Week

Washington, DC A presentation by

3/3/2015

Meet me.

@chuckmalcomson@screwpilecommhttps://www.linkedin.com/in/chuckmalcomson

How much effort should we put into social

Content Promotion: A Shift From Search to Social?

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Is social becoming “Pay to Play?”

Social Ad Tools and examples

Questions, open discussion

A Shift from Search to Social?

Facebook Drove 24.63% of of Overall Traffic (Q42014)

http://screwpile.it/FBTRAFFIC

A Shift from search to Social?

Facebook Drove 24.63% of of Overall Traffic (Q42014)

http://screwpile.it/FBTRAFFIC

A Shift from search to Social?

Facebook Organic Reach Range 2%-6% (2014)

http://screwpile.it/FBTRAFFIC

Facebook AdsPromote Deals/Subscriptions1

Facebook AdsPromote Website or App (B2B)1

Facebook AdsLead Generation (B2B)1

Medical Device Co.Selling to Dental Specialists

Lead Generation?

Lead Generation?

Lead Generation?

LinkedIn Ads

Twitter Ads – Username Targeting

Twitter Ads – Geo Targeting

Questions?

@chuckmalcomson@screwpilecommhttps://www.linkedin.com/in/chuckmalcomson