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TO BE DISCUSSED TODAY
Content Research
Content Development
Content Promotion
WHY IS CONTENT IMPORTANT?
Engages your audience
Google favors sites with built-out content
Content can be reused in different forms
You can use content to tell people who you are and what you do
USE YOUR COMPETITORS FOR REFERENCE
• Spy on your top ranking competitors to see what works for them:
•What types of content are they posting?
•How much (word count, video length, etc.) are they posting?
•How often are they posting?
•What keywords are they focusing on?
• Look at what they are doing, then do it better.
TOOLS FOR KEYWORD RESEARCH
TYPES OF KEYWORDS
Before you can determine what you need content
for, you should know what people are searching for
online and what their intentions are. Not all online
traffic is lucrative.
There are 3 types of keywords that people type into
search engines:
• Research Keywords
• Keywords with buyer intent
• Brand words
RESEARCH VS. BUYER INTENT
R E S E A R C H
People looking for information
Not likely to turn into business
Any term that does not imply a business or service provider
B U Y E R I N T E N T
Lead generating
Will likely have the word “company, service, etc.”
These are the keywords you want to focus on
Plumbing, Painting, Fencing Plumber, Painter, Fence
Contractor
CONTENT STRATEGY
Do your research to create a strategy.
Your content strategy can be planned out in whatever time increment that works for
you.
We suggest making a plan for each quarter and tracking the difference in leads,
ranking, and website/social media traffic.
A content silo
should be
created for
each major
service or
product you are
trying to rank
for.
Services
ATM Installation
What you’ll need to prepare
FAQWhere should
you install your ATM
HOW TO WRITE CONTENT FOR YOUR WEBSITE
HOW MUCH DO I CREATE FOR EACH PAGE OR
POST?
• 500 word minimum. If your competitors are writing 600 words per page, you need to write at least that much. Ideally, 600-700 words is good for your industry.
Written Content:
• Try to keep it around a minute or less. If you are creating a video for social media, keep it around 30 seconds. If it is a tutorial, it can be longer.
Video:
H1, H2, H3
image
Infographic
Video
Third-party validation
Domain/services/specific service/faq
Domain/services/specific service
Domain/services
Domain
URL STRUCTUREPAGE STRUCTURE
WRITING FOR KEYWORDS VS BRAND WORDS
K E Y W O R D S
The main keyword of each inner page
of your website should be in the title and the H1. Do not keyword stuff the content
itself.
B R A N D W O R D S
The homepage of your website
needs to be brand driven. All
content, titles and headings should
be branded keywords.
RECYCLE YOUR CONTENT
Pick a topic
Write a page to post on your website
Create an info graphic out of the same content
Make a PowerPoint out of your content
Create a few short videos using sections of the PowerPoint
BUILDING A LOYAL AUDIENCE
• Build an expectation with a consistent posting schedule
• Post your content on platforms your audience already
uses (LinkedIn, Facebook, ATM Marketplace., etc.)
• Make sure you are posting relevant, useful content that
will bring your readers back for more.
• More content doesn’t always mean you’ll grab more of an
audience. Quality over Quantity
• Focus on the people that you can really connect with.
Reaching out to a broad audience is not going to gain
followers.
• Engage with your audience. Start a conversation with
your followers about the content that you share.
PROMOTE YOUR CONTENT
Social Media & Social Sharing
Guest Blogging
Press Release
Distribution
Publicity Services:
HARO
Email Distribution
SEO
Publishing
SOCIAL MEDIA
Facebook / YT:
• Boost Posts to Targeted Audience
• Run Ads to Targeted Audience (content or videos)
• Run Ads for YT Videos (social and seo)
Guest Blogging:
• Find industry relevant blogs and provide content quarterly
• Offer to write an insightful article for Industry publication
• Promote information socially through industry channels
SEO
Publish / PR / Email
1. Write Whitepaper & publish to your website
2. Use Fiverr.com to create unique images and infographics
3. Write PR about Whitepaper & Distribute to pr.com or prlog.com
4. Assure images are properly optimized
5. Run email campaign, trickling out teasers about Whitepaper
6. Consider publishing a book with compilation of Whitepapers.
7. Use Createspace and publish on Amazon
8. HARO
GETTHECLICKS.COM
407-681-4100
Jennifer Wheeler
