If marketing is a path to your goals then content is a path to

your customers’ goals. 

Max ZahariadisServer Density @campuslondon@serverdensity@maxzografos

C O N T E N T M A R K E T I N G t h a t d o e s n ’ t s u c k

reciprocityits not a new concept

We have serious persuasive power immediately after someone thanks us.

~ Robert Cialdini

Essential Reading:Robert B. Cialdini

Influence

If marketing a path to your goals then

content is a path to your customers’ goals

Bad content is bad marketing

Neither does FacebookGoogle doesn’t like bad content

When you generate articles based on keywords, you open yourself to the criticism that your content lacks sincerity.

~ Greg Sterling, LA Times

impressing robots vs. impressing humans

I was tired of doing posts that were obsolete three hours after I wrote them. I wanted evergreen content that didn’t have to be updated constantly in order to hunt traffic. I wanted to publish things that were useful.

~ Brian Lam, The Wirecutter

Focus on quality to win long-term.

~ Joe Coleman, Contently CEO

serve specific customer needs

The craft of writing

Be honest. Have a voice

Paul Arden It’s not how good you are,

It’s how good you want to be

Do not covet your ideas ~ Paul Arden

Essential Reading:How Not to Write a Novel

Newman, Mittelmark

Step #2: Cut

passive voice

long vocabulary words

repetitions

cliché

adverbs

Bleed in the first line. Make it human ~ James Altucher

We have serious persuasive power immediately after someone thanks us.

Articulate your unique idea. Why are you in business? What are you all about?

Creating content is an essential human activity

Bad content is inessential.

Kung fu: Creating content is a long term, disciplined practice. Be content. Enjoy the work.

Conquer empty pages with first drafts. Never be afraid again.

Be honest. Have a voice.

reap the rewards

Essential Reading:The Artist’s WayJulia Cameron

you really should get in touch @serverdensity @maxzografos

max@serverdensity.com