SQL Server & Business Intelligence

Christine BishopProduct Marketing ManagerSQL Server & Business Intelligence

“Microsoft’s ambition has been to grow SQL Server

into theupper echelons of major enterprises,

and with SQL Server 2005, this

seems tobe happening.”

Performance updates: data compressionPerformance updates: data compressionEnhanced BI capabilitiesEnhanced BI capabilities

SSRS Integration with SharePoint SSRS Integration with SharePoint Server 2007Server 2007Data Mining Plug-ins for Office Data Mining Plug-ins for Office 20072007

Manageability enhancementsManageability enhancementsOptimized for Windows Vista & Office Optimized for Windows Vista & Office 20072007Common Criteria CertificationCommon Criteria Certification

Service Pack 2Service Pack 2

SQL Server 2005 SQL Server 2005 Ongoing Ongoing EnhancementsEnhancements

Delivery of Database MirroringDelivery of Database MirroringSQL Server Express with Advanced SQL Server Express with Advanced FunctionsFunctions

Management ToolsManagement ToolsFull Text SearchFull Text SearchReporting ServicesReporting Services

Reporting Services support for Reporting Services support for Netweaver BINetweaver BI

Service Pack 1Service Pack 1

Designed forDesigned forPortable enterprise applications Portable enterprise applications Occasionally-connected & offline use Occasionally-connected & offline use Embedded in applications & devices Embedded in applications & devices

GameGameChangerChanger

ss

The Data Explosion

• Secure, trusted platform for your dataSecure, trusted platform for your data• Optimized and predictable system performanceOptimized and predictable system performance• Productive policy-based management of your infrastructureProductive policy-based management of your infrastructure

• Store and consume any type of dataStore and consume any type of data• Deliver Location Intelligence within your applicationsDeliver Location Intelligence within your applications

• Accelerate your development with entitiesAccelerate your development with entities• Synchronize your data from anywhereSynchronize your data from anywhere

• Integrate all your data in the Enterprise Data WarehouseIntegrate all your data in the Enterprise Data Warehouse• Reach all your users with scalable BI platformReach all your users with scalable BI platform• Empower every user with actionable insightsEmpower every user with actionable insights

Pervasive InsightPervasive Insight

Enterprise Data Enterprise Data PlatformPlatform

Dynamic Dynamic DevelopmentDevelopment

Beyond Beyond RelationalRelational

Dynamic Dynamic DevelopmentDevelopment

Beyond Beyond RelationalRelational

Pervasive InsightPervasive Insight

Enterprise Data Enterprise Data PlatformPlatform

Delivering On Our Vision

SQL 2005• Enterprise Edition

Meets the high demands of enterprise online transaction processing and data warehousing applications

• OLTP • Data Warehousing• Data Mining

• Standard EditionData management and analysis platform for small and medium-sized organizations

• E-commerce• Data Warehousing• Line-of-Business Solutions

• Workgroup EditionDesigned for small organizations that need a database with no limits on size or number of users

• Front-end Web server • Departmental or branch office operations

SQL 2005 modelsWhich should I choose?

- the server plus device CAL, the server plus user CAL, or the processor license

• For externally focused server applications. Processor licensing is a better choice for externally focused server applications, such as Internet and extranet scenarios. It is often difficult to count devices or users in these scenarios, so hardware-based pricing is more straightforward.

• For mixed-use servers. For mixed-use servers that will be accessed from both inside and outside the organization's firewall, processor licensing is generally favorable. Because the processor licenses are probably needed for external users, there would be no need to purchase access separately for internal users through CALs.

• •For environments inside the firewall. For environments inside the firewall where client-to-server processor ratios are relatively low, the server plus device CAL licensing model will likely be the more cost-effective choice if there are multiple users per device (for example, in a call center), while the server plus user CAL licensing model will likely be more cost-effective if there are multiple devices per user. For environments inside the firewall where client-to-server processor ratios are high, the processor licensing model will likely be more cost-effective.

SQL 2008 licensing• Waiting for final clarification as to pricing and licensing• Price to increase by 1% at most• Licensing changes are minimal• Competitive migration sku available

Many customers want to migrate from costly platforms such as Oracle, DB2, Informix, and Sybase. To help customers migrate, Microsoft is offering a limited-time promotion for customers1 interested in migrating from eligible database vendors to SQL Server 2005.

Offer50% discount on SQL Server Enterprise Edition license, provided the customer buys regularly priced Software Assurance

50% discount on SQL Server CAL license, provided the customer buys regularly priced Software Assurance

•25% discount on SQL Server Standard Edition license, provided the customer buys regularly priced Software Assurance

http://www.microsoft.com/sql/solutions/migration/limitedoffer.mspx

Opportunity/ Call To Action

• Look at existing your customer base – SQL 2000 begins End of Life April 2008– More than 50% of customer base still on SQL2000

or below

• From now until June 30

Sell SQL 2005 (L plus SA)

• Sell Enterprise Edition not standard• Per Processor vs Server and CAL (approx 70

ent /30 std)• Sell through hosting channel

Business Intelligence• #1 Priority for CIO’s for last 2 years - Gartner• Market is growing substantially and demand is

high• Recent Market Consolidation is opportunity for

Microsoft– SAP/ Cognos– IBM Business Objects– Oracle / Hyperion

• Is a Business Decision Makers conversation not Technical conversation

BI Customer Concerns

• BI solutions involve many different productsBI solutions involve many different products• Tools can be difficult to learn and useTools can be difficult to learn and use• Lack of product integration can be costly and Lack of product integration can be costly and

make ease of use impossiblemake ease of use impossible• Scalability and reliability become more Scalability and reliability become more

important as the amount of users growimportant as the amount of users grow• End-users want BI as part of their daily End-users want BI as part of their daily

processprocess

Microsoft advantage customer familiarity with Excel

Microsoft’s Business Intelligence Solution

• Microsoft Products– SQL Data Warehouse– SQL reporting & Analysis Services– MOSS– Office 2007– Performance Point Server

– Customers can use any or all of these products

– Great integrations with Dynamics Product range

Business Intelligence OffersGet a competitive edge with better Business

Intelligence

SQL Server 2005SQL Server 2005 Business Intelligence (BI) includes Analysis Services for online analytical processing (OLAP) and data mining, Reporting Services and other robust features. Unlike Oracle’s solution, these powerful capabilities are included in the basic license and price with SQL Server 2005 – allowing your organization to widely deploy BI solutions without additional purchase costs.

SharePoint Server and PerformancePoint Server 2007 Promotion • Better Together Performance Management – Receive a 25% discount on

Microsoft Office SharePoint Server ECAL licenses through June 30, 2008•

Now through June 30, 2008 eligible customers can receive a 25% discount for every Microsoft Office SharePoint Server Enterprise Client Access Licenses (CAL) purchased when licensing an equal number of Microsoft Office PerformancePoint Server 2007 CALs. Together, these two products become important elements of a complete performance management solution.

The PerformancePoint Server 2007 CAL provides business users with access to PerformancePoint Server 2007, an integrated performance management application that supports an organization's need to monitor performance, analyze key trends and plan for the business' future success.

• The SharePoint Server 2007 Enterprise CAL provides end user access to SharePoint Server 2007, which facilitates collaboration, content management and document sharing, and delivers portal-based access to information essential to attaining organizational goals and streamlining key processes.

Opportunities/ Call to ActionIdentify the BDM’s in your accounts• Ask "Is there any data that, if assembled, would help

your employees make better decisions?“• Ask “Can we help you add value to your existing MS

investments”

• Use BI discussion to add value to every decision• Use Office & SharePoint for delivery• Use scorecards as an entry-point• Scale from self-service (individual) to corporate

BI• Embed in everyday applications - mobility• Deliver lowest TCO, highest affordability

• Encourage standardization– Deliver a complete and integrated offering including

Performance Management– Optimise existing investments in MS technology

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.Microsoft Confidential – NDA Only