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Content marketing in the digital age

Content Marketing in the Digital Age

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A presentation on content marketing delivered at the National Junior Achievement Empowering Success Conference

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Page 1: Content Marketing in the Digital Age

Content marketing in the digital age

Page 2: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Who is this person?

Clear Verve Marketing•Work primarily with professional service providers, nonprofits, and community organizations•Promise Marketingsm

•Full range of marketing and PR services•Tri-Adathon participant

Page 3: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Some of our clients

Page 4: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

A rose by any other name

Page 5: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

The two bucket theory

Page 6: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Page 7: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Infobesity

Page 8: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Page 9: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

It’s not about talking AT people anymore

Page 10: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Page 11: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Consider the negatives

Page 12: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Page 13: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Page 14: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Next steps

Page 15: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Tools from Clear Verve• Ongoing social media strategy wheel• Social media guidelines or policy template• Reacting to social media flowchart• 100 Ways to build your business in 2012• Sign up for our newsletter• Blog• Follow Christina Steder on Pinterest

Page 16: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Questions, comments, and discussion

Page 17: Content Marketing in the Digital Age

Twitter.com/clearverve | Facebook: Promise Marketing

Contact InformationClear Verve Marketing

890 Elm Grove Rd.Suite 209-2

Elm Grove, WI 53122

262-796-9001

www.clearverve.com