Paul McGarrity

Social Storytelling in a fragmented, visual and ever-changing media culture

Social Media Overview?The Modern Marketing Challenge

2005

1. Living in a Complex Media World!

https://www.youtube.com/watch?v=kKSr6h5-fCU

TV: 3.8 Hours a Day……and declining

Online: 3 Hours a day…. And rising sharply

http://www.octavedigital.co.uk/digital-learning/social-media-usage-in-northern-ireland-an-infographic-by-paul-mcgarrity/

12%

40%

2. Collapse of Trust in Modern Business

A staggeringly low

15% of people trusted what companies’ communicated in their adverts

Source: The Reputation Institute

Zero Moment of Truth

…. and Ruin Everything!

3.

Social Media Overview? Developing Social Stories and

Interactions

Social Media Overview?Social Communications in

Public Sector / Government

Jun

Social Media Overview?The Power of Visuals in

Modern Marketing

1. Huge Rise in Image-Based Social Media

2. Images really drive engagement

online

Photos get

7X more FB likes than links!

Aspirational

Social Media Overview? Having the Resources to Use

Social Media Effectively

?

Social Media Overview?Summary ….. and Resources

http://www.octavedigital.co.uk/digital-learning/online-guides/

3 Action Points

1. An honest review How Your Marketing, Comms and PR have responded to the Digital Media Revolution

2. Ask yourself how you would communicate an upcoming PR campaign – purely via visuals

3. Explore the real barriers to doing social media effectively…. And how you might overcome them

“Don’t Panic….we’re all on this road together”