Thank you.

DIGITAL MARKETING IN THE “SECURE AGE”

Christopher GeiserChief Technology Officer – The Garrigan Lyman Group

GLG Fun Facts

• 24 years young• Privately held• Grew up digital• Headquartered in Seattle, WA with offices in Boise, and NYC• About 125 employees• Enterprise and SMB clients

GLG Clients

GLG Services

Data and insights

Brand strategy

User experience

Digital retail

Advertising

Media strategy

Creative and content

Search and social

Systems integration

Web development

E-commerce

Managed services

Achieving Balance

FastIT

CoreIT

Guiding Principles

simplicityscale performanceextensibility security

• Meet current needs

• Evolve as market conditions change

• Take on new data sources

• Reach across components

• Increase the value of each component

• Perform to standards

• Make technology invisible

• Protect customer data

• Protect intellectual property

• Minimal customizations

• Minimal work-arounds

Skillsets

Enterprise code frameworks and repeatable patterns that follow industry best practices without sacrificing innovation.

Responsive, mobile-first front-end frameworks that allow for innovation and extensibility.

Managed services such as hosting, content delivery network, security, and active monitoring.

Actionable analytics and managed data services (MDS) that tell the key performance indicator (KPI) story and provide a clear path to opportunity and optimization.

The Team

Techno

logy

Development

Operations

IT

Implementation

QualityAssurance

The Wayback Machine

The Wayback Machine

1999

GLG starts hosting websites

Enterprise Clients

2005

National Product

Launches

2011

Enterprise Clients start ”truing it up”

01/2012

UH OH

Award

2000 12/2012

Present-ContinuedMaturation

2012

Hosting

• Different from other agencies – wanted the hosting business

• Hosting offered clients a turnkey solved problem

• Performance and security needed to go hand-in-hand

• Applications and sites became progressively more complex-Gradually – and then – Suddenly

• More data = more danger – no risk, no reward

Sometimes it takes a meltdown….

• Security minded, but not security mature

• Projects were treated individually based on perceived risk

• No holistic approach to “what’s in the box” from a security perspective

• Meltdown pointed out the flaws in that thinking

• We forgot it was there

“Act as if…”

• …it’s enterprise

• …it has compliance needs

• …it is a target

• …the data is sensitive – all data is sensitive

What was working?

• Turnkey solution with a hosting provider – already running solutions like Alert Logic

• Sites were secured by default, with measures put in when the stack was lit up

• Breaking down the model revealed the path to success

• Leveraging compliance requirements from clients allowed us to reverse engineer our way to maturity, and into the cloud

Current and Evolving State

• Compliance minded – cloud driven

• Owning the shared responsibility model

• Guiding principles drive the design process

• We don’t know what we don’t know – partnerships are critical

• There is no such thing as a small incident

• It never stops!

Case Studies

Thank You.