Consumer Snapshot July 2015

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July 2015

Consumer Snapshot

www.ProsperDiscovery.com © 2015, Prosper® www.ProsperDiscovery.com © 2015, Prosper®

sentiment strategy

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

July 2015

shopper outlook


sentiment consumer sentiment

month-over-month, confidence drops four points to 45.2%

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

13 month summary while July’s reading represents a low for 2015, it

remains four points above the 13 month low recorded in October (41.0%)

current sentiment is about 8% above Jul-14’s reading

42.0%

41.0%

45.2%

30%

35%

40%

45%

50%

55%

are consumers becoming wary of rising gas prices?


sentiment


very confident/confident in chances for a strong economy {adults 18+}

consumer sentiment month-over-month, confidence drops four

points to 45.2%

13 month summary while July’s reading represents a low for 2015, it

remains four points above the 13 month low recorded in October (41.0%)

current sentiment is about 8% above Jul-14’s reading

are consumers becoming wary of rising gas prices?

47.8

%

42.0

%

45.2

%

0%

10%

20%

30%

40%

50%

60%

Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15

a look back… consumers’ current sentiment represents a solid improvement over recent years and tracks just

below pre-recession Jul-07


strategy practicality & focus on needs {adults 18+}

practical purchases as confidences decreases this month,

practicality increases three points

continued focus on needs consumers are also increasingly focused on needs in July, but rising less dramatically to

46.6%


in July, two in five maintain pragmatic purchase intentions, spiking for calendar

2015, but remaining about four points below the 13 month high (Jul-14, 44.6%)

44.6%

40.8%

51.7%

46.6%

30%

35%

40%

45%

50%

55%

I have become more practical and realistic in mypurchasesI focus more on what I NEED rather than what I WANT


strategy practicality & focus on needs {adults 18+}

practical purchases as confidences decreases this month,

practicality increases three points

continued focus on needs consumers are also increasingly focused on needs in July, but rising less dramatically to

46.6%


in July, two in five maintain pragmatic purchase intentions, spiking for calendar

2015, but remaining about four points below the 13 month high (Jul-14, 44.6%)

0%

10%

20%

30%

40%

50%

60%

70%

Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15

I have become more practical and realistic in mypurchasesI focus more on what I NEED rather than what I WANT

a look back… while consumers have relaxed their approaches

to spending compared to recent years, practicality remains above pre-recession Jul-07


economic rebound will the economy rebound? {adults 18+}


economic outlook stalls about one out of three (34.8%) is positive

about a post-recession economic rebound, unchanged from a year ago (34.7%)

those unsure about the economy’s future direction increase y/y, while pessimists

decline those 44 and under are the most positive

about an eventual rebound, while consumers 45+ (and approaching retirement) express

more uncertainty

20%

25%

30%

35%

40%

45%

Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15

Yes No Not sure


the wealth effect which of the following statements best suits your feelings? {adults 18+}


economic outlook stalls about one out of three (34.8%) is positive

about a post-recession economic rebound, unchanged from a year ago (34.7%)

those unsure about the economy’s future direction increase y/y, while pessimists

decline

0%

10%

20%

30%

40%

50%

60%

70%

Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15

I feel more wealthy than I did last year at this timeI feel I have the same wealth as I did last year at this timeI feel less wealthy than I did last year at this time

a declining number of consumers feel “less” wealthy compared to a year ago, while just

under one in five assert they feel “more” wealthy

financial footing

those 44 and under are the most positive about an eventual rebound, while consumers

45+ (and approaching retirement) express more uncertainty


Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

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Consumer Snapshot July 2015