By

B.Sudheer Reddy

BIMS,Hyd.

Marketing Simple Marketing System. Marketing Mix. Tools of Marketing Mix.

OBJECTIVES

What is Marketing…?? Selling ? Advertising ? Promotions ? Making products available in stores ? Maintaining inventories ?

All of the above, plus much more!

Marketing = ?

Marketing is a Social and Managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

PHILIP KOTLER

In Simple Terms ..

Simple Marketing System

Industry(a collection

of sellers)

Market(a collection

of Buyers)

Goods/services

Money

Communication

Information

Marketing Mix ..

Mercedes-Benz SLS AMG

Variety : Mercedes – Benz SLS AMG [ 2010-Present ]. Quality : Assured by “ Mercedes Benz ”. Design :

i. Fitted with a set of 21 inch light Metal rims .ii. Engine-623 HP. iii. Open Door System.iv. Dual Clutch – Semi Automatic.

PRODUCT

Features :i. Sporty ride and Smooth Handlingii. Stylish and cozy interiors.iii. Covers 0-100 kmph sprint in just 3.8 seconds. iv. The safety features include up to eight

airbags. Brand Name:

i. Mercedes Benz [ INDIA ]

ii. Mercedes- Benz [ World Wide ]

CONT….

List Price Discount Price. Allowances. Payment Period. Credit Terms.

PRICE

Advertising. Personal Selling. Sales Promotion. Publicity.

PROMOTION

Channels. Coverage. Assortments. Locations. Inventory . Transportation. Logistics.

PLACE