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Stop The Spin Gini Dietrich On Earning Consumer Trust Lisa Denten, Social Media Manager @cision | @lisaml15 | #cision Gini Dietrich, CEO & Founder @ginidietrich | @spinsucks | #cision

Cision Webinar: Stop the Spin: Earning Consumer Trust

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Stop The SpinGini Dietrich On Earning Consumer Trust

Lisa Denten, Social Media Manager@cision | @lisaml15 | #cision

Gini Dietrich, CEO & Founder@ginidietrich | @spinsucks | #cision

A Presentation By Gini Dietrich

@ginidietric

h

During today’s web seminar, attendees will be in listen-only mode.

If you are experiencing audio issues, please contact:GoToWebinar: 1-800-263-6317

Any Q&A not addressed during will be addressed at the end of today’s session

Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session

4

8

I’m not gonna do Hannah Montana - but I can give you an update on what

she’s been doing - she’s been murdered.”

“ ”

Sex sells, but only if you’re selling

sex

”- Jef I. Richards

University of Texas

WHISPER CAMPAIGNS

ASTROTURFING

Contact your Congressman about Medicare Advantage. There may be some interest in doing away

with the program.

MEDIA MANIPULATION

“Getting it right is expensive, getting it first is cheap”

UNETHICAL BUSINESS PRACTICES

NO SPIN

MARKETING

(be real)

Questions?

@ginidietrich

Thank you!

@cision | @lisaml15 | #cision

[email protected]

cision.com/us