Casestudy april 2014

Isobar Korea

\SolutionSolution

PRISM solution is based on FLASH PLATFORM with a new media sensing.

Isobar Korea

\Solution OverviewSolution Overview

Content development&

Upload to a Prism Server

1

Upload to a Prism Server

Korea

Download2

PRISM Manager (CMS) : Control a content of each media device.

Current development status :PRISM Manager : 30% done

4

Contents update3

Media A Media B Media C

Isobar Korea

\Solution Overview

SNS Sharing

Solution Overview

SharingReport

Media DisplayBoxDemo Video PlayInteractive Demo

Contents Management System Contents UploadingC

Direct Promotion

Sample.Coupon.

Controller Unit

Interactive DemoEvent

Contents DistributionEvent TrackingEvent Report

Coupon.

FutureFuture Expression

Contents Creation

NowLab Korea | April 2013

Like never before

:Case Study

Isobar Korea

\NowLabPrism Solution Case Study01

/ Oxyclean 30th anniversary “Laundry finished” festival

1. Client: Oxy Reckitt Benckiser

Play‐ Oxy clean 30 Anniversary Campaign Movie Link

y

2. Event period: 2013.3.15~2013.4.13 / in Gangnam station hub plaza

3. Event Objective: √ Oxyclean 30th anniversary “Laundry finished” photo festival promotion.

√ Customer will be aware of brand history.

√ Oxyclean wanted to convey their brand awareness to easy and fun

4. Contents: Visitors participate “Laundry finished” photo festival. They take pictures following “Laundry finished” pose and can choose their cloths either modern or retro style. After the photo was taken, was directly applied

online event.online event.

5. Results: More than 55,000 people participated this event.


isobar Korea



Isobar Korea

\* Laundry‐Finished~! Photo Festival‐Uploaded Photos

NowLabPrism Solution Case Study01


Isobar Korea \ NowLab Prism Solution Case Study 01 info‐graphic report

01. Ratio of man to woman in the whole ( day/% ) 03. Ratio of success to failure(pose/day %)

71% of the participants

Isobar Korea \ NowLab Prism Solution Case Study 01 info‐graphic report

71% of the participants succeeded in the pose missionmost of participants followed laundry-finished pose

Total 2030 of people participated this eventp p p p

02. Ratio of man to womanRatio of man to woman in the whole (%) Ratio of man to woman in the age of whole (%)

04.Ratio of participants in the whole ( day/weather % )

“Total 41% of people participated raining day”Highest participation is on a rainy dayHighest participation is on a rainy daybecause event place is located is indoors

Ratio of man in the age of whole (%))

“Lots of woman participants is 20s~30s”The highest participation is woman of 20s~30s. Because they like to take photos and keep pictures.

Ratio of woman in the age of whole (%))

Isobar Korea


“Laundry finished” photo festival promotion insight

01 Insight: Highest participants rated in 20s~30s female‐ Total 67% of female participated this eventTotal 67% of female participated this event‐ Female visitor was induced to taking pictures and keeping photos+Learning point: for future promotion reflect 20s~30s woman life style

02 Insight: Highest participant on weekend‐ Total 60% of people participated on weekendp p p p+Learning point: Focus on operating event on weekend/ reinforce role of staffs to help visitors who are difficult to participantevent.

03 Insight: Highest participation on rainy day‐Total 41% of people participated rainy day


‐Promotion place which is located indoors is inactive place+Learning point: To need idea for raising inducement participation in case of indoors promotion

Isobar Korea


Tasaki_ Jewelry Brand

1 Client: Tasaki Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design1. Client: Tasaki _ Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design.

2. Event Objective: √ Efficient display in store

√ Enhancing the value of luxury brand

√ Offering a unique User Experience.3. Contents: √ Experience display zone using magic mirror

√ User can experience products by touching and gesture tracking on the magic mirror display

Type. A [Multi –touch display]1) Choosing one of the Tasaki jewelry on the display

2) Matching a selected jewelry with your face reflected on the screen

3) Taking a picture

4) Downloading a photo after scanning QR code on the below of the display Type B [Gesture tracking ]Type. B [Gesture tracking ]

Recognized motion sensor by using kinect

Type. C [Mobile Controller] 1) Open the control page after Scanning QR code on the below of the display


2) Control the screen using the Controller page

Isobar Korea



Isobar Korea


Tasaki_ Jewelry Brand

User Scenario: Type A [Multi –touch display]

1 2 3 4 5 6Choosing Matching Taking a picture Scanning QR code Downloading

Type B [Gesture tracking] Type C [Mobile Controller]


1 2 3

Isobar Korea


LG 21:9 Showcase “Memory” Hologram ‐ 2013. 06.27, 21:09

D‐1 Hologram test LG 21:9 Showcase hologram test by Nowlab


D 1 Hologram test LG 21:9 Showcase hologram test by NowlabMaking Movie LG 21:9 Showcase Making with ULALA sessionNaver music Live http://tvcast.naver.com/v/65878

Isobar Korea



Isobar Korea


NAVER MUSIC LIVE

Real-time view29,019

No

Increase viewNowlab Hologram Part

Korea : 90,00018,619

owlab Prism

H

Korea : 101,000

Part 2Part 1

ologram

Social media impression


Isobar Korea


SPK Light Chips Lunching at IFC Mall‐ 2013. 11.03~ 11:16

Event Site SPK Event Promotion Site


Event Site SPK Event Promotion SiteMaking Movie Nowlab KR On Offline Digital

Isobar Korea


SPK Light Chips Lunching atIFC Mall‐ 2013. 11.03~ 11:16


Isobar Korea

\Samsung Motion Sync – Augmented RealityPlay Movie Link / Prototype AR app y yp ppfor Samsung Motion Sync Vacuum Cleaner‐ AR based product feature guide‐ Store version & Customer version

Isobar Korea

\Samsung Motion Sync Prototype Augmented RealitySamsung Motion Sync Prototype – Augmented Reality

Isobar Korea

\SK Planet Data visualizationSK Planet – Data visualization

Data visualization platform Prototype development for SK BI (business intelligence)& Marketing tool

‐ Use to the Telecommunication data and car navigation data

Output : 60’ Touch screen interface & PC Browser Visualization tools ‐ Confidential

Thank youShould you wish to contact us further:

Jaesang Han | Business Director / Nowlab Leader | Isobar Koreag | / |T: +82 (0)2 6005 0838 | M: +82 (0)10 3725 1191 | F: +82 (0)2 3444 4787 | [email protected] Fl. JS Tower, 144‐19 Samseong‐dong, Gangnam‐gu | Seoul, Korea